Interxion Presentation

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    DATACENTER 2013Datacenters role in the

    Third Platform

    1

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    Who are Interxion? Leading provider of cloud- and carrier-neutral colocation data centre

    services in Europe.

    33 data centres in 11 countries, including 1 in Copenhagen

    Over 400 carriers and ISPs and 18 European Internet exchanges,including access to DIX (Danish Internet eXchange)

    More than 1,200 customers

    More than 400 dedicated employees

    2

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    Where we are headed

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    Traditional deployments

    In-house

    Traditional

    Internal IToperation

    Ownequipment

    Outsourcedon-premise

    External IToperation

    Ownequipment

    Out-of-house

    Co-location

    Internal IToperation

    Ownequipment

    Outsourcedco-location

    External IToperation

    Ownequipment

    Outsourcedin the cloud

    Cloudoperation

    Cloudequipment

    Totaloutsourcing

    External IToperation

    Outsourcerequipment

    The Hybrid reality

    Challenges:Dispersed IT infrastructure

    Data security & harmonization

    Control, Governance & SLAOrchestration & Management

    Application performance

    IntegrationConnectivity

    Mix of:Sourcing models

    Deployment modelsService models

    Operational modelsProcurement modelsOwnership models

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    Connecting to 1 service roundtrip is useracceptable

    What happens when mash-up of severalservices?

    Coupon offer to mobile shopper Will it be presented to shopper just-in-time or

    just-too-late?

    What if?

    5

    InternetInternet

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    Remember history

    6

    Cloud in the 1990s... ... Barrier to adoption

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    Level of concern about potential issues

    of Big Data

    Figure 39: How concerned are you with the following issues as they relate to bigdata? those who rated an issue as 4 or 5 extremely concerned (Total sample)

    67% of respondentswere concerned about

    long-term storage

    and/ornetwork issueswith regards to Big Data

    55% 53%

    48%

    42%

    38%

    Analytics Long-term storage Speed of accessing,processing and

    deliveringinformation

    network

    Speed of accessing,processing and

    deliveringinformation

    hardware

    Speed of accessing,processing and

    deliveringinformation

    software

    Analytics andlong-term storagewere the biggest

    areas of concernfor respondents

    Software and hardwarewere the areas of least

    concern for respondents

    Almost half of respondentswere concerned by

    potential issues of network

    speed

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    Expected speed of data extraction

    Figures 35: How quickly would you expect a successfulBig Data implementation to present data to the end user?(Those whose organisation has explored or will explorehow Big Data could benefit their organisation )

    58% of organisations expect theirrequested data to be viewable

    within 100 milliseconds

    9%

    49%

    30%

    12%

    10-50 milliseconds

    50-100 milliseconds

    100-500 milliseconds

    500+ milliseconds

    The average overall speed based on

    all responses is 220 milliseconds

    163

    195

    193

    248

    316

    182

    234

    France

    Germany

    Spain

    Benelux

    Nordics

    ACH

    UK & Ireland

    France is themost

    demandingmarket,

    Nordics theleast

    demanding

    169

    222

    253

    501-1000employees

    1001-3000employees

    More than 3000employees

    Smallerorganisationsare tend tobe more

    demandingfor a faster

    responsetime

    Figures 37: Howquickly would youexpect a successful BigData implementationto present data? byregion

    Figures 36: How quickly would you expect asuccessful Big Data implementation to presentdata? by size of organisation

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    Big data & bandwidth

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    Its not just bandwidth TCP/IP v IPC

    Source: Geddes

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    space

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    and power

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    The Neutral Datacenter

    Neutral to Telcos, IT Service Providers & IT service stack

    Home of suppliers, buyers, IT services hubs and eco-systems

    Traditional Private cloud Public cloud Hybrid cloud Community cloud

    Internet ExchangesInternational Carriers

    TelcosInternet Service Providers

    Mobile operators

    Connectivity Services

    Corporate EnterprisesPublic EntitiesCommunities

    IT buyers & Users

    Managed Service ProvidersSystem Integrators

    Cloud Providers

    Hosting ServicesContent Distributors

    White Labeling Services

    IT Services

    Financial Trading HubsDigital Media Hubs

    Cloud HubsContent Hubs

    Online Gaming & Gambling

    Community Services

    The neutral datacenter as a strategic

    enabler

    Connect Transact

    Integrate Optimize

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    Industrialization of IT services

    Standardization & commoditization

    Evolving eco-systems & IT services hubs Concentration in large datacenters

    Production & distribution hubs

    Placed in connectivity hubs and on major exchange points

    Integration friendly to private clouds virtually/logically/physically

    Neutral ground will prevail & benefit Supply and Demand side

    Analysts perspective on the IT supplychain evolution

    Its been seen before.. !

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    impact for business

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    fraud detection

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    Interxion cloud hub

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    Enabling the ecosystem

    IP

    CDNs

    Mobile

    Direct Connect

    InternetExchanges

    Carrier

    Ethernet

    Platform Providers

    Public InfrastructurePlatform as a

    Service

    Global Outsourcers

    Multi-TennantPrivate Cloud

    SaaS Providers

    Vertically Integratedpublic cloud

    Cloud Enablers

    Orchestration andVirtualisation

    Hosting Providers

    DNS, Web hosting,Email, and Backup

    SystemsIntegrators

    Professional andManaged Services

    Cloud Providers

    Public Cloud

    Enterprises

    Enterprise ITDepartments

    Test Labs

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    Questions?

    Ian McVey

    Director, Enterprise & System Integrator [email protected]+44 7715205075

    Please visit us at www.interxion.dk