presents

A dozen new figuresthat may help you

upgrade your position

about the professional useof social media*

Adapted by Jean-Pierre Ranschaert @LIVErtising

In the US claim they use BLOGSto find ideas for their articles

or to illustrate them with concrete examples*

Source : Brodeur New Media Journalist Survey

75% of journalists

daily messages (= tweets)sent or REtweeted on

Twitterconvey information

about a brandor a companySource : Penn State Study

* This « only » represents

20 % of the 3 million daily tweets

600 000*

surfers claim they TRUST their

friends’ recommendations90%

70% surfers show TRUST in

recommendations

from unknown surfers(on blogs, forums…)

42% surfers claim they TRUST advertising

* In 2010, this generation will

outnumber Baby-boomers

96% of generation Y*subscribes to social networks

Women with

children at home more likely to engage in social networking than average adults

4,206 moms and 22,624 adults 18+ - Source: Retail Advertising and Marketing Association ( RAMA)

Today on the web

1 search in 4*for the most famous 20 world brands provides UGC

(User Generated Content)

* and only 1 in 5 leads to content generated by the brand itself

Apple got 1,349,219 mentions on

Twitter in the last single week of January 2010

Source: http://www.tweetedbrands.com/

Social networks are becoming most popular

communication channel second only to

phone, before text messaging and email*

300 respondent in Boston – Source: Prompt Communications

ROI for

a social media campaign (CTR 7%)

compared with a display banner campaign (CTR 0,5%)

… and twice as efficient as an e-mail campaign (CTR 3,9%)

Source : Socialmediatodayblog.com

35 X as efficient

20 times as muchThis is what consumers who are emotionally engaged with the brand /

company consume in comparison with the average consumer

* Actually your heavy corporate report is NOT

conductive to engagement. Though we understand it makes YOU

feel more confident.

Source : Ogilvy Emotional Loyalty Index, quoted by SixApart.

of American marketing professionals

claim they have measured an

influence of social mediaon their brand’s

reputation

48%

of these professionals

name blogs as the most

efficient communication tool to

develop corporate culture

Source : Nielsen

47%

Is the time it takes you to contact us at

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