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James Sherrett, CEO www.adhack.com Bootup Labs The Engine of Creative Talent 7 Keys to Startup Success No One Will Teach You James Sherrett, Founder & CEO [email protected] 604-788-1502

7 Keys to Startup Success No One Will Teach You

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7 Lessons I've learned running a web advertising startup for the past 2+ years that no one taught me in the beginning but that I wish they had. These lessons mostly deal with the human issues of running a lean startup from concept to making money. The slides are lean themselves and really need some accompanying audio for explanation.

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Page 1: 7 Keys to Startup Success No One Will Teach You

James Sherrett, CEO • www.adhack.com • Bootup Labs

The Engine of Creative Talent

7 Keys to Startup Success No One Will Teach You

James Sherrett, Founder & CEO

[email protected] – 604-788-1502

Page 2: 7 Keys to Startup Success No One Will Teach You

James Sherrett, CEO • www.adhack.com • Bootup Labs

BRANDS

CREATORS

AdHack Creative Platform

AGENCIES

Search & DiscoveryProjects & Workflow

Transactions & Rights

Page 3: 7 Keys to Startup Success No One Will Teach You

James Sherrett, CEO • www.adhack.com • Bootup Labs

•Finding product – market fit• The Lean Startup by Eric Ries

•Raising money?• Venture Hacks

•Becoming a success• Customer development by Steve Blank

Sources

Page 4: 7 Keys to Startup Success No One Will Teach You

James Sherrett, CEO • www.adhack.com • Bootup Labs

•The Monetorium• Bank & CC audit

•Personal credit score• Line of credit

•How long can you go with $0?

#1: Personal Finances

Page 5: 7 Keys to Startup Success No One Will Teach You

James Sherrett, CEO • www.adhack.com • Bootup Labs

•The Family talks• No Missing Person report

•The Partner talks• This will be hard, long and hard some more

•How far can you go alone?

#2: Personal Relationships

Page 6: 7 Keys to Startup Success No One Will Teach You

James Sherrett, CEO • www.adhack.com • Bootup Labs

•Micromanager, micromanager.• You need honesty.

•The Single-Lens problem• You need help.

•What if you were hiring you?

#3: Know Thyself

Page 7: 7 Keys to Startup Success No One Will Teach You

James Sherrett, CEO • www.adhack.com • Bootup Labs

•Failure! Depression! Doom!• Other times.

•Wins! Elation! Dream fulfilled!• Sometimes.

•How will you handle the ride?

#4: The Rollercoaster

Page 8: 7 Keys to Startup Success No One Will Teach You

James Sherrett, CEO • www.adhack.com • Bootup Labs

•Culture of focus & achievements• Most powerful force.

• The show and tell of your vision• A startup is made of people.

•How will you make them believe?

#5: People, people, people

Page 9: 7 Keys to Startup Success No One Will Teach You

James Sherrett, CEO • www.adhack.com • Bootup Labs

•Every business is an argument• You are uninvited to exist.

•You don’t know!• Series of illinformed, inopportune decisions.

•How will you convince people?

#6: Eating the fear

Page 10: 7 Keys to Startup Success No One Will Teach You

James Sherrett, CEO • www.adhack.com • Bootup Labs

•Sustainable• Customers. Rinse. Repeat.

•Unsustainable• You, friends, family, investors, government.

•How will you sell? And sell?

#7: The Scent of Money

Page 11: 7 Keys to Startup Success No One Will Teach You

James Sherrett, CEO • www.adhack.com • Bootup Labs

1. Personal finances

2. Personal relationships

3. Know thyself

4. The rollercoaster

5. People, people, people

6. Eating the fear

7. The scent of money

7 Keys

Page 12: 7 Keys to Startup Success No One Will Teach You

James Sherrett, CEO • www.adhack.com • Bootup Labs

The Engine of Creative Talent

7 Keys to Startup Success No One Will Teach You

http://blog.adhack.com

James Sherrett, Founder & CEO

[email protected] – 604-788-1502