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5 EXPERIMENTSFOR PRODUCTMARKET FIT
Lean Startup WeekThank You
Everything you need to test
Business Model Canvas
Assumption
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Where do you start?
What tests do you run?
Questions
How do you run them?
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The 5 Experiments
You’ll Learn
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The 5 Experiments
You’ll Learn
YourExperiment
Push the envelope
TodayWe’re going to…
1. Webinars are lame2. This is a workshop3. Feedback for you4. 10-sec delay
The Platform
@Justin_WilcoxFeedback for me
The PlatformLet’s Explore
1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Bonuses
Agenda
WHO AMI?
Teach Around the World
San Francisco San Juan
Seattle
LincolnCalgary
Singapore
Barcelona
ParisLondon
Sydney
Zagreb
San Francisco San Juan
Seattle
LincolnCalgary
Singapore
Barcelona
ParisLondon
Sydney
Zagreb
Startup Accelerators
Curriculum
Mentor & Speaker
FOCUS Framework
Fortune 1000
?’s
1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Bonuses
Agenda
"Being in a good market with a product that can satisfy that market."
Product-Market Fit?
- Marc Andreessen
"Being in a good market with a product that can satisfy that market."
Product-Market Fit?
- Marc Andreessen
You get to define it.
Good Market?
…to achieve your goals.
Your startup is a vehicle
"Being in a good market with a product that can satisfy that market."
Product-Market Fit?
- Marc Andreessen
"Being in a market that can achieve your goals with a product that can satisfy that market."
Product-Market Fit?
“Satisfying a market…that satisfies you."
Product-Market Fit
- Justin Wilcox
Satisfies you?1. All decisions are easier2. Confidence to pivot3. Unify your team
Declaring Victory
"Being in a good market with a product that can satisfy that market."
Product-Market Fit?
- Marc Andreessen
“Satisfying a market…that satisfies you."
Product-Market Fit
- Justin Wilcox
Satisfies you1. All decisions are easier2. Confidence to pivot3. Unify your team
Takeaway
What’s your Victory?
?’s
1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Bonuses
Agenda
Assumption
AssumptionAssumption
Assumption
Assumption
Assumption Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption Assumption
Assumption
Assumption
Assumption
Where do you start?
What tests do you run?
Questions
How do you run them?
??
?
?
??
??
?
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144 2
5 Assumptions 5 Experiments
1 Principle5 Assumptions
CUSTOMERS DON’T BUYproductsCUSTOMERS BUY SOLUTIONS TOproblems
1 Principle5 Assumptions
ASSUMPTIONYou can find
people trying to solve the problem
They want your help solving it
They will "pay" you to solve it
You can solve it
You will achieve Product-Market
Fit
Product-Market Fit5 Experiments to
AssumptionYou can find
people trying to solve the problem
They want your help solving it
They will "pay" you to solve it
You can solve it
You will achieve Product-Market
Fit
Test
Manual solution
Cold Outreach, AdsLanding Page,Pre-Sales, LOIs
Product, large segments, etc.
CustomerInterviews
Utility Testing
Offer Testing
Currency Testing
Scaling to Fit
Finding Early Adopters
Phase
FOCUS Framework
52
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144 2 FOCUS
Framework
1. Concrete steps
1 23 4 56 …
2. Orders the steps 3. Instructions & tools for each step
FOCUS Framework
1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Bonuses
Agenda
Product-Market FitAssessment
1. What phase are you in?2. What’s your riskiest assumption?3. What’s your next step to test it?
Takeaways
1. What phase are you in?2. What’s your riskiest assumption?3. What’s your next step to test it?
?’s
1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Free Bonuses
Recap
“Satisfying a market…that satisfies you."
Product-Market Fit
- Justin Wilcox
Satisfies you?1. All decisions are easier2. Confidence to pivot3. Unify your team
Declared Victory
52
13 3
144 2
The 5 Experiments
You Learned
YourExperiment
CUSTOMER DON’T BUYproductsCUSTOMER BUY SOLUTIONS TOproblems
AssumptionYou can find
people trying to solve the problem
They want your help solving it
They will "pay" you to solve it
You can solve it
You will achieve Product-Market
Fit
Test
Manual solution
Cold Outreach, AdsLanding Page,Pre-Sales, LOIs
Product, large segments, etc.
CustomerInterviews
Utility Testing
Offer Testing
Currency Testing
Scaling to Fit
Finding Early Adopters
Phase
1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Free Bonuses
Recap
#1 Takeaway
BONUS #1
FREEEMAIL COURSE
BONUS #2
FOCUS Framework24 hours $20 OFF
Feedback
?’s
FOCUS Framework24 Hours $20 OFF
Lean Startup WeekThank You
5 EXPERIMENTSFOR PRODUCTMARKET FIT
