The Age of Big Data

Data Scientist circa 1890

A Measurement Revolution

Way Beyond Orwellian

“You can’t manage what you can’t measure.” – Deming/Drucker

“Not everything that can be counted counts, and not everything that counts can be counted.” – Einstein

The Measurement Paradox

Scientific Management

Models Behaving Badly

In Praise of Intuition

Big Data and Advertising “The history of affordable news and entertainment in America is, in many respects, a chronicle of advertising’s successful shifts from one medium to the next.” - Derek Thompson, The Atlantic