Non profit marketing campaigns: Mohammad Alzoubi • Petia Llieva • Eric Mwaniki • Moath Nassar • Chloe Timbert • Carl Vanormelingen [Group 6]

http://www.flickr.com/photos/gpsea/3661659283

Organization • Type • Central idea/attitude/behaviour • What’s interesting • Effectiveness • Need to improve?

Both WHO and WWF try to ban cock fights worldwide… http://www.flickr.com/photos/bastiaanssen/4628611135/

http://www.wired.com/underwire/2007/04/psas_keep_getti

World Wildlife Fund • Environmental organization • Pollution • Guerilla campaign • Eyecatcher

Animals rights organization • human meat package • Times Square, New York city • real people • maximum attention

http://www.toxel.com/inspiration/2010/08/07/human-meat-packages-from-peta

UN children fund • raising awareness • low cost outdoor campaign • Manhattan Union Square • worldwide media coverage/donations

http://www.flickr.com/photos/creativecriminals/5026017212