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GREAT VALUE
26
PROPOSITIONS
EXAMPLES OF
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In this ebook you’ll find 26 examples of companies with amazing
value propositions.
Use these examples to help with your thinking process as you
create your own powerful value proposition.
It isn’t about copying a value proposition and calling it a day. It’s
important to think through how these companies came to these
value propositions and apply that same method of thinking to your
business.
Let’s get started.
“A value proposition is a statement of how your product or service will benefit your customer.”
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WORDPRESS
What is the company selling? A free website.
What is the benefit of using it? A free website.
Who is the target customer for this product or service? People who want a
personal blog or a business site.
What makes the offering different from competitors?
Bonus: They have a clear call-to-action for you to create a website.
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APPTIMIZE
What is the company selling? Tools that help with mobile optimization.
What is the benefit of using it? Quickly optimize mobile apps.
Who is the target customer for this product or service? While the text doesn’t
directly state who the tool is for, the language that’s used targets developers who
about know what mobile optimization and are frustrated with app store approvals.
This is a great example of targeting a specific audience.
What makes the offering different from competitors? It’s not clear how it’s
different, but the benefit is very clear already. (With deeper research, you’ll find
that this is a blue ocean area of software so it makes sense why they don’t focus
on differentiation.)
Bonus: The background image emphasizes the idea of breaking free.
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MINT
What is the company selling? A tool to helps you manage your money.
What is the benefit of using it? Easily get better at managing your money.
Who is the target customer for this product or service? People who want to
better manage their money.
What makes the offering different from competitors? Instead of using one tool
to manage budget and another to manage bills, you can do all of that in one tool.
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STRIPE
What is the company selling? Web and mobile payment software.
What is the benefit of using it? Easy for developers to integrate it into a
business.
Who is the target customer for this product or service? Developers who want a
customizable payment system. This is clear because you likely won’t know what
an API is unless if you’re a developer or work in the software industry.
What makes the offering different from competitors? It’s easy to set up and
made for developers. The target audience will know of other services like PayPal
which doesn’t offer nearly as much flexibility for developers.
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TRELLO
What is the company selling? A tool that helps you visually organize anything.
What is the benefit of using it? You can remove a lot of random ways to keep
track of information and condense it all into one place.
Who is the target customer for this product or service? People who want to be
more organized.
What makes the offering different from competitors? It takes tasks and info and
makes it visual.
Bonus: While Trello forgoes a colorful background and image, they’re very clear
about what they’ll help you do: visually organize anything. Then take the extra
step and state exactly what they’ll replace to make your life simpler.
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SKILLSHARE
What is the company selling? Online creative courses.
What is the benefit of using it? Learn a new, creative skill online on your own
time.
Who is the target customer for this product or service? People who want to
learn new skills but can’t (or don’t) want to commit to a physical location.
What makes the offering different from competitors? Rather than simply saying
“learn new skills” or “take online courses” they make it clear that it’s for learning
creative skills.
Bonus: They use a background video that shows people learning and practicing
their newfound skills.
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UNBOUNCE
What is the company selling? A tool that helps marketers build mobile
responsive landing pages.
What is the benefit of using it? Bold and clear: build, publish, and A/B test
landing pages without I.T.
Who is the target customer for this product or service? It’s clearly stated who it’s
for: marketers. The addition of “without I.T.” to the end of the benefit statement
emphasizes who they’re targeting. Marketers know how difficult it can be to build
a landing page and have to go back and forth working with developers.
What makes the offering different from competitors? It’s easy-to-do and you
can do it yourself.
Bonus: They use powerful, action-based language in their call-to-action, “Build a
High-Converting Landing Page Now.”
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ZAPIER
What is the company selling? A way to connect your apps.
What is the benefit of using it? Automate tasks and get more out of your data.
Who is the target customer for this product or service? People who want to be
more efficient with their apps. People who use many apps have had trouble
organizing all that information and want to make it easier to manage.
What makes the offering different from competitors? Instead of offering another
app, it’s a way to connect your apps and become more efficient.
Bonus: They described their value in 13 words.
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GROOVE
What is the company selling? Simple help desk software.
What is the benefit of using it? It’s simple and provide customers with personal
support.
Who is the target customer for this product or service? Companies who’ve tried
other help desk software and found they were complicated to use.
What makes the offering different from competitors? It makes it easier to give
personal support instead of sending customers to an automated system.
Bonus: They use a video to show how easy it is to use Groove.
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SOUNDCLOUD
What is the company selling? A tool to find music and connect with artists.
What is the benefit of using it? It’s easier to find new music.
Who is the target customer for this product or service? People who like music.
What makes the offering different from competitors? You can connect directly
with your favorite artist rather than just listen to their music.
Bonus: They provide immediate value by showing trending music so the viewer
can find new music right away.
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AIRBNB
What is the company selling? A way to rent peoples from local hosts.
What is the benefit of using it? Stay in a unique local place instead of at a hotel.
Who is the target customer for this product or service? Travelers who want the
local experience instead of staying at a hotel.
What makes the offering different from competitors? It isn’t yet another tool to
book hotels. You can get a true local experience.
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TEACHABLE
What is the company selling? An all-in-one tool to create and sell online
courses.
What is the benefit of using it? Easily sell a course using one tool. It’s proven to
work because over 5,000 people and companies are using it. This is a great
example of social proof.
Who is the target customer for this product or service? People who want to
make money teaching a course.
What makes the offering different from competitors? It provides all the tools
you need to make and sell a course instead of using multiple pieces of software.
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UBER
What is the company selling? An app that lets you get a ride on demand.
What is the benefit of using it? Get transportation in minutes instead of waiting
for a bus, taxi, or train.
Who is the target customer for this product or service? People who need to get
places but don’t want to drive.
What makes the offering different from competitors? You don’t need to reserve
a ride or wait for another form of transportation.
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MIXPANEL
What is the company selling? A tool that helps you with mobile a/b testing.
What is the benefit of using it? It allows you to experiment with your mobile app
design.
Who is the target customer for this product or service? You’d have to be a
mobile developer or be part of a mobile app startup to care about mobile a/b
testing.
What makes the offering different from competitors? You can be sure about
your tests because you’re can run them like science experiments instead of basing
decisions off gut feeling.
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SYNTHESIS
What is the company selling? Fast and secure WordPress hosting with content
marketing and SEO tools.
What is the benefit of using it? Fast and secure hosting for WordPress.
Who is the target customer for this product or service? Marketers and small
business owners who want secure WordPress hosting and care about having
content marketing tools.
What makes the offering different from competitors? While some competitors
may offer one or the other, Synthesis provides both hosting and marketing tools.
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SQUARE
What is the company selling? A tool that lets you sell from anywhere.
What is the benefit of using it? According to the image, you don’t need a cash
register or any bulking processing system to take payments.
Who is the target customer for this product or service? Individuals and small
business owners who want to get started selling.
What makes the offering different from competitors? No large clunky hardware
needed.
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GENGO
What is the company selling? Translation services.
What is the benefit of using it? Translation services can be expensive and
inaccurate but Gengo guarantees fast, affordable, and quality translations.
Who is the target customer for this product or service? Individuals or businesses
who need regularly need translation services.
What makes the offering different from competitors? Fast, affordable, high
quality translations by native speakers.
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DROPBOX
What is the company selling? A tool that lets you access your files from
anywhere.
What is the benefit of using it? You no longer need to use various USB drives or
hard drives, or remember where your documents are.
Who is the target customer for this product or service? People who work with
digital files lot.
What makes the offering different from competitors? Access your files from
anywhere on the cloud.
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QUARTZY
What is the company selling? A simple way to manage your lab.
What is the benefit of using it? It’s free and simple.
Who is the target customer for this product or service? Scientists and lab
managers.
What makes the offering different from competitors? It’s free and easy to use
compared to older, outdated, and buggy lab management systems.
Bonus: Instead of immediately joining, they also give you the option to watch a
video to learn more and get more details about their value proposition.
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BACKUPIFY
What is the company selling? A way to restore and manage Google Apps data.
What is the benefit of using it? You feel safer knowing that your data is backed
up.
Who is the target customer for this product or service? People who want to
make sure their important documents are safe.
What makes the offering different from competitors? It offers an external
backup in case original cloud providers’ systems fail.
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MEDIUM
What is the company selling? A community of ideas.
What is the benefit of using it? Join a community, find unique perspectives, and
improve your thinking.
Who is the target customer for this product or service? People who are tired of
bad articles online and want high quality, thought-provoking articles.
What makes the offering different from competitors? You can find content that’
s important to you in a community of unique perspectives.
Bonus: There’s content on the homepage so viewers can immediately see value.
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GITHUB
What is the company selling? A tool for developers to collaborate on projects.
What is the benefit of using it? Easily collaborate with other developers, review
and manage code.
Who is the target customer for this product or service? Teams of software
developers working on collaborative projects.
What makes the offering different from competitors? There are public projects
that you can collaborate on.
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DOLLAR SHAVE CLUB
What is the company selling? Razors for a great shave.
What is the benefit of using it? It costs only a few bucks a month with no
commitment and no fees.
Who is the target customer for this product or service? Men who want to save
money on shaving and still get a great shave. They’ve already tried many different
razors and ready to try something new.
What makes the offering different from competitors? They ship blades to you in
a box and you have an option of what quality blade you want.
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iTUNES
What is the company selling? A place for all your media to live, making it easier
for you to organize all your files.
What is the benefit of using it? Enjoy all your entertainment on your computer.
No TV or radio needed.
Who is the target customer for this product or service? People who watch TV
shows and movies and/or listen to music and want to keep it all organized.
What makes the offering different from competitors? It supports music, TV
shows, and movies all-in-one tool from your computer.
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HELP SCOUT
What is the company selling? A help desk tool.
What is the benefit of using it? Give customers a delightful experience.
Who is the target customer for this product or service? Teams that want to give
customers the best service experience.
What makes the offering different from competitors? An emphasis on customer
delight rather than providing yet another support tool.
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What is the company selling? A way to save things for later.
What is the benefit of using it? When you don’t have time to read or watch
something, you can save it for later and get back to it on your own time.
Who is the target customer for this product or service? People who consume
content but don’t want to go searching for it later.
What makes the offering different from competitors? You can consume your
content on your own time.
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That’s it!But you have to take advantage of having a powerful
value proposition. Now you need to get traffic to
your website and convert viewers into customers.
Get the free suite of tools to start
growing your traffic and email list now.
