Embed Size (px)
DESCRIPTION
In this presentation at #MRUShift Joanne O'Connell and Jeff Nelson talk about the various ways to find marketing, brand and competitor data. We then present a model for collecting measures, calculating metrics and developing charts to analyze the data.
Citation preview
Spy Tactics & Marketing Metrics
Joanne O'Connell and Jeff Nelson
Spying all the Way to the Bank
• How can I steal Nick's laptop?
• Who is spying on me?
• What about competitors?
• Why is this strategically important?
• Where do I start?
How can I steal Nick's laptop?
http://www.truthdig.com/eartotheground/item/raytheon_creates_social_media_spy_software_video_20130213/
Who is spying on me?
For Cheap Spies:• Hubspot• Optify• ActiveConversion• Google Analytics
• LeadLander
Who is spying on me?
For Well Funded Spies:• Radian6• Sysomos• Ubervu
What about competitors?
Online Brand Measures:• www.alexa.com• www.semrush.com• www.klout.com• http://marketing.grader.com• www.mention.net
• www.buzzequity.com
www.socialmediaexaminer.com/5-social-media-monitoring-tools-to-simplify-your-marketing/
Why is this strategically important?
Copyright 2011 by Nelson Education Ltd.
Where do I start?
Where do I start?
Where do I start?
Where do I start?
Contact Us
Jeff Nelson @JeffxNelson
Joanne O'Connell @JoanneCalgary
