Download pptx - 2013 05-09 - mru shift - spy tactics and marketing measurement

Spy Tactics & Marketing Metrics

Joanne O'Connell and Jeff Nelson

Spying all the Way to the Bank

• How can I steal Nick's laptop?

• Who is spying on me?

• What about competitors?

• Why is this strategically important?

• Where do I start?

How can I steal Nick's laptop?

http://www.truthdig.com/eartotheground/item/raytheon_creates_social_media_spy_software_video_20130213/

http://www.truthdig.com/eartotheground/item/raytheon_creates_social_media_spy_software_video_20130213/

Who is spying on me?

For Cheap Spies:• Hubspot• Optify• ActiveConversion• Google Analytics

• LeadLander

http://www.hubspot.com/

http://www.optify.com/

http://www.activeconversion.com/

http://www.google.com/analytics

http://www.leadlander.com/

Who is spying on me?

For Well Funded Spies:• Radian6• Sysomos• Ubervu

http://www.salesforcemarketingcloud.com/

http://www.sysomos.com/

http://www.ubervu.com/

What about competitors?

Online Brand Measures:• www.alexa.com• www.semrush.com• www.klout.com• http://marketing.grader.com• www.mention.net

• www.buzzequity.com

www.socialmediaexaminer.com/5-social-media-monitoring-tools-to-simplify-your-marketing/

http://www.alexa.com/

http://www.semrush.com/

http://www.klout.com/

http://marketing.grader.com/

http://www.socialmediaexaminer.com/5-social-media-monitoring-tools-to-simplify-your-marketing/

http://www.socialmediaexaminer.com/5-social-media-monitoring-tools-to-simplify-your-marketing/

Why is this strategically important?

Copyright 2011 by Nelson Education Ltd.

Where do I start?

Where do I start?

Where do I start?

Where do I start?

Contact Us

Jeff Nelson @JeffxNelson

Joanne O'Connell @JoanneCalgary