2. GOOD NEWS AT LAST! WE WERE UP AND 17.51% IN SALES - Q4 2013
VS Q4 2012 8.79% SINCE WE MADE THE INTERNET STORE CHANGE JULY 1 AND
WE ARE STILL TRENDING UP EVEN AFTER CHRISTMAS! MY CONCLUSION? ST
DEC 31ST VS PRIOR YEAR
3. WE ARE GROWING AGAIN!
4. HOW DO WE KEEP THIS GOING? CONTINUE TO EXPAND ONLINE PRODUCT
SELECTION WITH EMPHASIS ON CLOTHING CONTINUE TO INCREASE 110S
INVENTORY (UP TO 500K?) MORE TARGETED EMAIL MARKETING AND ONLINE
ADVERTISING UPGRADE THE WEBSITE TO PROVIDE SHOPPERS AN EASIER
EXPERIENCE AND INCREASE CONVERSIONS
5. MIVAS RECOMMENDATIONS SUGGEST KEEPING OVERALL DESIGN AND
FOCUSING ON BUILDING OUT TOP NAVIGATION PAGES I.E. DVD, AUDIO,
ART/DCOR TO HAVE A SIMILAR LANDING PAGE EXPERIENCE AS THE HOME PAGE
(BOOKS) SUGGEST A REDESIGN OF YOUR PRODUCT PAGE AND CART A
REARRANGE OF THESE ELEMENTS CAN GREATLY INCREASE YOUR CONVERSION
RATE A RESPONSIVE DESIGN BASED ON YOUR CURRENT DESKTOP DESIGN WOULD
TAKE ROUGHLY 20-30 HOURS OF WORK WE WOULD BE LOOKING AT AN
INVESTMENT OF ABOUT $5,000 NOT AN OFFICIAL QUOTE
6. PART TWO OPERATIONS: ORDER FULFILLMENT AND SHIPPING
7. NEW INTERNET STORE SETUP CHECKLIST WEB PCS 1, 2, & 3
HAVE ALL BEEN UPGRADED TO WINDOWS 8 NEW STONE EDGE HAS BEEN PUT ON
ALL COMPUTERS EMAIL IS SETUP ON ALL MACHINES INTERNET STAFF
TRAINING IS NEARLY COMPLETE
