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Copyright 2012 © Kain Automotive Inc.
Generate more visibility & leads on your used cars
Kate Frost, [email protected]
Copyright 2012 © Kain Automotive Inc.
TAKE AWAYS:
Marketing – Find out what other dealers are doing to generate first party leads and hold third party providers responsible.
Optimization – What free or inexpensive things you can be doing increase visibility.
Lead Follow Up – Now that you’re getting leads, how you should be responding to them.
Copyright 2012 © Kain Automotive Inc.
Actual photo taken from dealer’s site sitting in this room. -
33
WARNING:This presentation assumes that you know the basics:
- Pricing consistent with your market- Quality photos…and lots of them- Descriptions on every vehicle
…The innocent won’t necessarily be protected.
Copyright 2012 © Kain Automotive Inc.
DEALER # OF SPECIALSBristol Toyota 5Buckhannon Toyota 0Coad Toyota 5Craig Toyota 2Dahl Toyota 12Fernelius Toyota 20*Harr Motors Inc 0Hosmer Toyota 0Kasper Toyota 7Kool Toyota 0Marianna Toyota 9Mike Basil Toyota 18Steven Toyota 8Superior Toyota 0Toyota of Danville 1Toyota of Murray 1Toyota of Muskogee 21*Vanderstyne Toyota 5Vescovo Toyota 5
* Call the page "Used Specials"
On
Fri
da
y, A
pr
4th
Copyright 2012 © Kain Automotive Inc.
AutoTrader
“Tell us you saw the car on AutoTrader and save an aditional $250.”
#6
Copyright 2012 © Kain Automotive Inc.
VIDEO EMAILS#9
Copyright 2012 © Kain Automotive Inc.
Connect!
Facebook.com/katefrostinc
Twitter.com/katefrostinc
LinkedIn.com/katefrostinc
407.760.8072