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Impact Of Digital Marketing On Automobile Industry By OmnePresent
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Introduction● Automobile industry is well known for
being forward of turn in almost every field● This sector is acknowledged for its
newness, for using science to motivate technology, for examining unique concept to shape things in a better way
● Still when it comes to digital marketing, automotive industry needs to work more to continue or increase their market share in 2015
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Importance Of Digital Marketing in Automobile Industry
● In the country like UK where there is ample majority of automobile industry digital marketing gives chance to reach a huge audiences
● Especially with the product like car where big investment is involved customers start enquiring much before they actually reach showroom
● Probable customers are familiar with what they will get usually from the time when they have thought of purchasing it
● They notice cars driven by their mate and companion and have knowledge of brands from its publicity
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● Although it is pre-showroom stage of customer automobile journey, that many company oversight
● Despite TV advertising helps to raise the brand and product alertness ,existing and probable are discussing through social media and review sites but the companies are not there to respond them
● On contrary automobile companies are supporting customers to conclude without putting in efforts
● As the UK market has recovered from recession and customers are showing interest in market ,the automobile must join the conversation of making digital marketing an essential part of the automotive marketing mix
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Who Has Impressive Proposal For This Field?
● The automobile industry does not realize the urgency to shift,this is noticeable through some of the actions we visualize today
● Audi introduced Audi City virtual showroom in London and Beijing in 2012, presenting customers the advantage vision life-size portrayal on wall size screen
● Also company shared the idea that by 2020 they are planning to raise 20 virtual showroom which gives an idea of diversion from traditional showroom
● Another hint is Nissan’s Brand Centre at the O2 planted as ‘demo centre’, this step attracted customers to look, analyse and talk to expert staffs about the cars in more calm surrounding
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● Here the target is not to make customer assume that the they are selling product rather emphasis is given on providing information
● For time being these companies are saying that they cannot depend on traditional market, perfect digital explorer is yet to come up
● Rather than vast and costly campaign at this level the industry needs to concentrate on keys to present good quality content and providing it to areas where customers are online at present
● It is regarding answering customer queries,remarking customer stories and presenting brand through digital marketing
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Digital Marketing Elements For Automobile Industry
● Right now automobile industry might be doing lot of correction to raise digital marketing
● Here are some hints for automobile industry profit:-
★ Recognize your audience:- ❏ Important part of successful
digital marketing❏ Should put in time identifying
their customers❏ See the instance of Vauxhall’s
Corsa advert to see the how car adverts are now a days emphasizing behaviour of car
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❏ By investing time to inquire about the audience, automobile industry will better know about online performance and their lifestyle preference
❏ This will facilitate marketers to resolve which digital marketing method and social platform is to be practiced
★ Generate impressive content:-❏ Although the companies are
communicating about the technical advantage of digital marketing, there are minute points to attract customers prior to their requirement of car
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❏ For instance, if we search on Google “save money on petrol” we will get numerous site related to petrol stations and money saving
❏ This give automobile industry to reply through blogs how hybrid vehicles give advantage to conserve petrol and also tips to better driving style to save fuel
❏ If we Google “buying a new car” we get more information about insurance companies, newspaper and comparison sites rather than car manufacturers
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❏ While the automobile industry are bidding for the term through Paid Search (PPC) but they are unable to do it in a required form
❏ For high rank companies need to generate rich content-blog post having information on how to drive, tips for drivers to decrease consumption of fuel, graphics to show working of fuel, etc
❏ Great content is a big break for automobile industry moreover proper knowledge of SEO helps to improve the ranking
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★ Be there on significant social media:-❏ There are various click areas for
automobile throughout social media❏ For instance Facebook is a focal point
of various discussion, here people talk about their preference they make, and what they will consider before big buy
❏ Twitter is a hub to talk about advantages and disadvantages of most vehicles
❏ Pinterest is well known as an inspirational brand, here we put the images of desired things which could not be overlooked throughout customer journey
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❏ Also LinkedIn, in general is recognized as business network, is important as people look for business car and commercial vehicle opinion
❏ The automobile industry should come above in social media
❏ Not only presence but also involving customers is very important
● These tips will have great influence on automobile industry digital marketing.
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Conclusion● There is lack of presence of
automobile industry on sites and social media
● Digital marketing plays a very important role in attracting those who are willing to buy vehicle now or in near future
● Digital marketing helps knowing your audience, through great content and by being present on important social media.
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