Types of advertising

Types of advertising

Online

YouTube advertising

Magazines

Billboards

Apps

Newspapers

facebook

TV

Posters

Leaflets

Advertising Methods• Online advertising – A marketing strategy that involves using the

internet to deliver messages to certain customers.

• Print Advertising – Advertising in things such as newspapers, magazines instead of on the TV, radio or internet.

• Guerilla Advertising – This is where stickers or large objects for certain companies or bands are stuck/placed around main towns for advertisement purposes.

• Broadcast Advertising – This is commercials on TV or the Radio.

• Outdoor advertising – Advertising that is done outdoors such as billboards, Exteriors of busses, posters etc .

• Product placement advertising - Providers pay for their goods to be advertised on things such as films or television programs.

• Mobile Advertising – advertising that is on a mobile devices such as smartphones, IPads, tablets etc. The ads take place on things such

as apps, banner advertisements, mobile games or SMS.

• Packaging adverts – The material wrapped around an item that protects, promotes, identifies the product.

Design Context

• Creative needs needed in order to create an advert.• Media• Opportunities• New idea like products/exploration• Who your working for.• What the product is.• How much you have to spend.• Type of audience

Constraints in advertising• Law – You have to stay within legal rules such as libel. There are some

products that are not allowed to be advertised at all or they are restricted like alcohol and tobacco. You are also not allowed to make untrue claims on adverts or falsify information.

• Money – You must have enough money to pay for the expense of making and advert.

• Ethics - Things like advertising things that may upset or frighten people that do not fit the products profile. Also Advertising things to people that are venerable - eg advertising fast food to children.

7 Most common types of Ad strategies

• ‘Before and After’ Strategy

• ‘Advice’ strategy

• ‘Empathy’ Strategy

• ‘Testimonial’ Strategy

• ‘Demonstration’ Strategy

• ‘Competitive’ 0r ‘Comparison’ Strategy.

• Before and after strategy - This strategy shows people what life would be like with and without a product. Normally is shows a negative image of something such as a person then it transforms them into a positive one as the after transformation. This helps to show how important the product they are selling is.

• Advice Strategy – This strategy is used to show the benefit of a product/service. It tells the audience that you need this product and presents it as advice saying that if you use this product it will help you in different ways.

• Empathy Strategy – This strategy is used to make people feel empathy towards an issue or matter. For example when they show ill children on TV which makes people feel sympathetic so they donate money.

• Testimonial Strategy – This strategy uses a famous or non-famous figure to promote a brand or product. For example they could uses a famous footballer to advertise Nike football shoes.

• Demonstration Strategy – This strategy demonstrates how reliable, beneficial or useful a product/brand or company is.

• Competitive/comparison strategy – This strategy compares the differences between a product and a competitors

Communication in advertisingThe advert I have chosen is the ‘Dogs Trust’ advert.This advert is trying to communicate to the audience about how rescue dogs have been forgotten about as the takeover of buying new dogs online has taken over.They are trying to persuade anyone thinking about getting a dog to go to ‘Dogs Trust’ first.The advert is aimed mainly at adults but it is also aimed at Children too as they want a pet and see how the dog has been badly treated then they pester their parents until they allow them to get a dog.The type of strategy it uses is the ‘Empathy’ strategy as it touches your heart strings by showing clips and images of mistreated lonely dogs, this makes people feel sympathetic.I think this advert is effective because of the way they Communicate with the selective use of language and theSad images/clips of the dogs.