Task 4

Abby Downing

Ford focus

https://www.youtube.com/watch?v=VdA2U

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Ford focus advert that demonstrates the new

features of the card including auto park. A car

that reads road signs, automatically turns of the

vents to save fuel, and stops if you’re getting

close to a car to save you from crashing.

This advert is clever because it says things like

‘do you know a car that can read road signs?’

which is suggesting that this is the only car that

can do this and that it is clever.

This advert is mainly about the Ford image and

quality. Because it is mainly about the

description of the brand new features that no

other cars have. It doesn’t mention price In the

advert because they people who are interested

will research about the car and buy it if they’re

happy with everything.

Ford focus’ are around middle priced for cars in

the market and are aimed at mainly family’s and

middle class people.

This can also include value because once you

have the car you will not be able to live without

the features because you will get so used to

having them. Even if you get such a more

expensive car, it still won’t be the same.

Auto park

Auto stop

Auto shutting

air vent

Lamborghini

https://www.youtube.com/watch?v=X

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This Lamborghini advert is focused more about the speed of the

car rather then anything else and also the image. After seeing the

advert higher class customers will more likely to look into getting

one. The car is very well known and is known for its expense,

worth and speed. The advert shows the car been fast and is fast

enough to dodge and drift around cracks occurring in the road.

The advert, like the ford focus one does not include anything

about price because that is not how they’re planning on attracting

there customers because it has a very high price. But they attract

them with the speed and look of the car. The value on this car is

very high from the speed, but this car isn’t suitable for families or

road journeys more for just pleasure of having this car.

It is different from the focus advert because it is not trying to

persuade people to buy it through gadgets but simply through

speed and the look of the car. That is why they have chosen an

orange Lamborghini- it’s different. I think the focus is aimed more

at women because women are more interested in what the car

has to offer through features such as the breaking feature and

parking, which men are not interested in because the have high

profile when it comes to cars and think they’re good drivers who

do not need these features. , where has men are more bothered

about speed, which makes the target audience for the

Lamborghini men.

ASDA M&S

This Asda advert shows pictures of different pies at

cheap prices. It has its theme colour green and low

prices in capitals over it which shows that this advert is

attracting the audience through price. The advert doesn’t

show any quality or value or image really. The

photography is standard along with the whole advert

itself.

The M&S advert shows quality. The advert is very colourfull including the colour of the

foods that are been listed which is clever because it makes it look like a sandwich with

words. You can tell by looking at the advert that it is formal and well designed, which makes

you immediately think that it is more expensive compared to most food adverts containing

simple photographs of food rather then forma fonts and colour. All the elements of this

advert are about quality and M&S’ Image. In contrast to the asda advert it is very different in

the fact that this is selling the food with quality, how good it will taste, and how top quality

the food is. Whereas asda are attracting the customers simply by the pricing of the foods

and that they’re the cheapest you can find. A middle class person is more likely to be more

interested in the M&S advert then the asda.

The advert includes the names of the fillings in the sandwich, you can tell they’re pricy and

from M&S because of the names of them for example ‘smoked salmon’ ‘king prawns’,

‘farmhouse bread’ rather then normal sliced bread, prawns and salmon. Because there

quality of food is high. What you pay high for is high quality.

Pretty Little Thing

First glance at the advert you can

immediately tell that it is a cheap

clothes store, because they

usually sell their clothes through

the price on an advert, by

telling/showing the audience how

cheap there clothes are but in

trend at the same time. By doing

this they usually show something

that’s in trend on the advert and at

a low price, which indicates that

everything will be low prices, and

then they have the web address

below.You can also tell by the photography as well that the clothes aren’t designer, designer clothes

photography usually use elegant colours, and don’t have a variety of colours in one photograph, they

make it look more simple. Occasionally in black and white in perfume ads but not in clothing. The

advert doesn’t show a lot about quality because you can’t really see the dress she is wearing, which

doesn’t make it a very good advert, neither value or image.

Lacoste

This advert is lactose which is a designer

brand, you immediately will be able to tell

when looking at it, because the adverts

are usually simple with little colour, which

makes them look more elegant and

professional. It brings more focus onto the

clothes then anything else, which is what

the advert is about. This advert includes

no price, which also suggests it’s designer

and focus’ more on the image of the

brand and quality of the clothes.

This advert is very different from the previous

clothes advert because it is a lot more

elegant and includes less colour. The

designer also doesn’t use prices to

market themselves, they simply sell

themselves of image and quality, which

you can easily tell through the good

advertisement and photography in this

advert. The Lacoste logo is on the right

hand side of the advert which is clearly

shown, which suggests it is valuable and

important.