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My Average ReaderAged 16-24 of both genders.
A student studying a creative subject e.g. art/photography/music/drama/design/fashion/media/film…
Someone who enjoys spending time with their friends.
Own an iPod/iPhone and listen to music on the go.
Feel that music is an extremely large part of their life.
Wears skinny jeans, logo/band t-shirts, checked shirts, converse, vans, doctor martens.
Shop at stores like Asos, Blue Banana, Urban Outfitters, HMV, Topshop, H&M.
Likely to play an instrument.
Likely to blog on sites like tumblr or blogger.
Likely to enjoy indie films.