Anais Nzeza – AS Media

Analysis on my ‘swagga’ reader profile

I had to find my ideal audience for a magazine that I will be doing soon. I planned out my ideas first and have chosen the genre to be R&B. I want to aim it at teenage girls from the age range of 14-19 years old.

In my plan, I had to think wisely about what girls are interested in as it is a big age range. I thought about all the well known celebrities that show a good role model in fashion, beauty and talent such as Beyonce and Keri Hilson. I did put a few images of men that represent R&B and some that girls who intend to be big fans of too.

Next I started to look at things that we use generally such as music equipment, TV music channels & radios, different types of mobile phones and laptops, apps and downloads, shops for clothes, footwear, accessories and make-up, and food and drink – including alcohol. I also decided to add an image of condoms, of a boy group called ‘JLS’ (as they are popular to female fans mostly), who were advertising it. I chose to add this and the alcohol because my age range is widely spread out, which means that this is the sort of thing older girls will be thinking about naturally. For the fast food, I knew immediately what type of places the teenage girls would go to such as McDonald’s and Nando’s; as for the older girls, they would also have alcohol such as cocktails.

After I had finished planning out my ideas for my reader profile, I started to print out from ‘Microsoft word’ all the images I needed. I wasn’t able to overlap some images over other images because they were always scattering everywhere, so I printed them and cut them all out to glue on a new blank piece of paper.

When this was done, I looked at an example of another reader profile that our teacher had shown to us, and thought of what to write about on scrap paper first. I had chosen the heading to be ‘Look good, Feel nice, Play safe’. I think it’s a good idea because it was written nice, short and simple in a list of 3, and also because the words refer back to the images – ‘Look good, Feel nice’: relates to fashion and beauty, and ‘Play safe’ refers to the condoms – a way to advise girls to have protected sex.

I then looked back at a few images to write a few details about what the population of readership is spent. I looked at what percentage of people would spend on clothes per year, percentage of males and females who would read this magazine and so on. I designed my text box on ‘Microsoft word’ using borders and highlights just to make it interesting to look at; and at the same time, I thought about a name for my magazine. I chose the name ‘swagga’ because I think that it is unique, chique and simple for girls. I have made different styles of how the logo should look like on ‘Microsoft word’. I have chosen the title to have the font ‘Bauhaus 93’ in no capital letters because in a way, it shows a teenage style of handwriting – makes it look young. I have made some colours that relate to what teenage girls would know such as red and yellow just like the McDonald’s logo or black & white just like the JD sports logo. I decided my logo to be the last one with the purple writing and yellow, orangey-red background (next page) because it shows unisex colours as I did mention that male read a bit of this magazine; I didn’t want it to look to girly, just something that stands out to both genders. I wrote ‘Reader Profile’ in red, font: Century Gothic – size 48. I have chosen red because it is a good, strong colour that stands out. I cut all these out to glue on my reader profile paper and then I scanned the paper onto my laptop.

Anais Nzeza – AS Media

IDEAS FOR MY ‘swagga’ MAGAZINE LOGO