Factual Writing CopyAbby Downing

A range of typography has been

used in this leaflet such as

different colours. Pink, blue and

yellow is used which suggest that

the leaflet is multi gender so the

information is there for both

genders to read.

This title is in a different colour,

font, size and is in capital letter –

this suggests that it is a title, it Is

important information and it is

there to stand above the other

text and look more creative with

a different colour.

This box is the

same colour as

the title, which

suggests that the

information is

liked together.

Because there is a

block colour it

suggests that the

text and

information inside

it is important and

is to be seen first-

because it will

draw your eye to

it.

There is bold text

in the box and text

that is in capital

letters, which

means it is

Important

information you

should remember

and probably read

first.

This leaflet looks like it is

for teenagers of both

gender because of the

Images and variety of

colour. The images are

there to illustrate the piece

of text and make the leaflet

more interesting.

Because leaflets are free usually

it is important not to contain a lot

of text and contain images. This is

because when the audience looks

at the leaflet they will need to be

interested within about 7 seconds,

otherwise they will not read it.

They have chosen

appropriate fonts that are

clear to read and fit in with

what the leaflet is talking

about. For example the

text ‘Time Travel Fun’ is in

a sort of sci-fi text and is

talking about time travel.

This text has been made

white to make sure it is

clear and easy to read

on the dark pink

background.

This part of the leaflet is

attractive because it

contains a lot of colour a

few words. Usually when

there a few words they’re

usually key important words

that could be explained later.

Leaflets are usually to tell you

about a service or event. In this

case this leaflet is about summer

activities and events at Worcester

city art gallery and museum . The

accuracy of this text should be

right if it is the museum staff

writing about the museum/gallery.

The register of this

leaflet will be nor

formal but not

particularly informal

either. There may

be a few informal

words such as kid

and can’t.

This leaflet contains 2 colours

red and blue, which suggests It

is aimed at any gender. You

can see it is aimed at young

youths from the heading and

also the models on the leaflet.

The font is simple

and easy to read.

Some parts of the

text are in bullet

points and in colour

which shows they

are key words and

important parts of the

leaflet.

Words in italic show that

they are putting emphasis

on this word which means

they are key and

important

Colour of he logo is

across the whole leaflet

which helps it be

recognised.

Block colours are

presented behind

some text that is larger

then other text which

usually shows that it is

a heading and also

important. To also

show that this text is

separated it is shown

in white instead of

black.

This leaflet is about a

charity organisation which

is something serious, this is

one of the reasons why the

font is simple, clear and

easy to read, the language

is also formal and calming

to persuade you to get

involved. Leaflets that are

there for activities and

something fun usually

contain creative fonts,

designs and colours to grab

your attention and

immediately show you it

contains fun and energy.

The leaflet is simple and

doesn’t contain to much

information but does

invite you to email and

gives you an opportunity

to reply to them or look at

the website if you want to

get involved. Through

research I have seen

charity leaflets and other

organisations get straight

to the point and only

provide key information.

This leaflet Is written and created by the

charity itself which should ensure you that

it is accurate and contains real information

about the charity. This leaflet contains a

reg charity number which also proves it is

a real charity and the information is

accurate.

This leaflet contains

information that is

clear enough for the

audience to avoid

ambiguity.

People could mix up that this leaflet

is been bias towards adults

suggesting they’re incapable of

helping children. Although I think it is

good that there is a charity for young

people to get involved with.

This instruction manual has no

colour and is just black and

white. Most instruction manuals

are because they are simply

their to tell you ho to use

something or put something

together like a bike. There are a

lot of instruction manuals

around which are not there to

attract you or look creative but

just to help you and it would

cost a lot of money to print

them in colour when it is

unnecessary.

It is important for the

font to be clear and

easy to read in

instruction manuals so

that you can get the job

done quickly or learn

something quick and

easy. Also the font

being a good size is

very helpful. Which it is

in this instruction

manual.

The headings are shown in

white against a black

background. The black Is to

section of parts of the

manual and also help the

headings stand out to show

importance.

Some parts of the

text are shown in

bold, slightly a larger

size and in capital

letters. This is to

show importance.

In this instruction

manual it does not

contain a lot of text.

Which is important

because people don’t

want to be reading a lot

of text whilst trying to

put something

together. Or be reading

any unnecessary text

Using images, diagrams and

illustration in instruction

manuals is essential because it

explains in text and in images,

sometimes people find it easier

looking at diagrams rather then

reading or simply don’t

understand what the name of a

piece of equipment is and it

shows with an image.

This instruction manual

is very clear because It

is in step by step so it is

easy to understand and

the font is clear.

The instruction manual

needs to be accurate

because otherwise they

would be giving false

information about the

product and not helping

you which is what

instruction manuals are

for.

The language they use

is simple and formal to

an extent but uses

familiar words.

The guide has pink colour which suggests

it is for a female audience and attracts

them. This is important because it wouldn’t

be good in any other colour other then

purple or pink because that would suggest

that it isn’t for that audience.

The font for the

heading is fancy

and creative –

this also indicates

it is for a female

audience, the

font is still clear

and easy to read

The picture to text ratio works quite

well. Because it is a how to guide it

usually contains a lot of tips and

opinions, by adding a lot of images

and illustration with the text cancels

out how much it looks like you have

to read.

Step by step

instructions are

attractive for how to

guides because it

shows that it is easy

and explains it in the

easiest way possible.

The main body text is

small, clear an the

font is simple so it is

easy to read. This is

good on how to

guides because

usually it is for quick

learning so you

wouldn't want a

complicated font

involved.

The bold writing suggests that

this is an introduction to the

guide.

There is some colour In

this guide which is

multi gender so this

suggests its for both

genders. Although, it

contains a lot of red

which I do not think is

very good because it

connotes anger rather

then help and tips.

Green, yellow or blue

would be better.

They have used quotes for advice on

a Smartphone to suggest that the

advice is from more then one

person.

The pictures aren’t

particularly helpful but are

there to make the guide more

interesting, creative and to

grab your attention.

The large font with capital letters

is to show importance.

The font and text is really

clear and easy to read. It

is clearly sectioned of into

3 parts.

There isn’t a lot of text

which is good for a how

to guide because it

only gives you simple

worded tips.

A how to guide could be

Inaccurate to some people

because they’re usually

either peoples opinions or

own thoughts. For

example people may like

smart phones better then

androids and believe

they're better. Which could

include a 2 side argument.

This how to guide is

not bias and simply

gives advice. They

have avoided it well

because it could of

included advice giving

favour more towards

one type of phone.

The language used is

formal in some places

uses clever words

rather then simple

boring words such as

‘identify’.

They haven't advertised a particular

Smartphone which is good because

they're not entitled to (ASA)

Bold large text to

show that it is the

main heading/title

and to show

importance

Showing and

image in

memory of

what someone

looked like

Illustrative images

of potential ideas,

explaining what

the text is about

and supporting

the copy.

Editors code of practice – “A child under

16 must not be interviewed or

photographed on issues involving their

own or another child’s welfare unless a

custodial parent or similarly responsible

adult consents.”

Use of quotes to show

someone else's opinion

or what they have said.

This is essential to show

all the writing produced

is not only you.

Bold text to show sub-

heading/caption, and contact

information. Shows

importance and key words.

More written detail goes into factual

journalism then other factual text because

this type of text usually tells a factual story,

which people are willing to read a lot about

which is why they buy magazines and

newspapers. They are a type of product you

buy to read out of pleasure rather then help

or information.

Presenting

clear

information

and leaving

no room for

ambiguity.

The language used is

formal, because the text

is about something

serious.