Margorie FergusonFerguson predominantly studied female facial expressions on magazine covers. He decided there were 4 main types of facial expressions. These are:

• Chocolate box• Invitational• Super-Smiler• Romantic/sexual

Chocolate Box InvitationalThe chocolate box facial expression shows a female with her lips together or slightly parted, with a full or half smile. Her face is also either full or three quarters facing the camera. This is to give a pleasing and warm feeling which lacks uniqueness.

The invitational facial expression puts emphasis on the eyes. It shows a hint of a smile or mouth completely shut. The head is to one side or looking back at the camera. It implies mischief or mystery and gives off an idea of potential rather than sexual promise.

Super-Smiler Romantic/SexualThe super-smiler facial expression shows a female facing the camera with a wide open smile, showing teeth and their entire face. Chin often thrown back and hair usually blown back. Giving off a demanding yet friendly feeling

The romantic or sexual facial expression sometimes shows a man and woman or a female on her own looking heavy lidded and not smiling to give a sensual look and showing availability.

Trevor MillumMillum predominantly studied male facial expressions in magazines. He decided on these 5 main types of facial expressions:

• Carefree• Practical• Seductive• Comic• Catalogue

Carefree PracticalThe carefree facial expression shows an active, healthy male looking happy and vibrant. Often shown smiling or grinning

SeductiveThe practical facial expression shows a concentrated man who’s mouth is closed, eyes focused and sometimes frowning.

The seductive facial expression shows a male with his eyes not very wide and sometimes shaded. Appears confident and sometimes a slight smile can be seen.

Comic CatalogueThe comic facial expression is a clearly ridiculous and exaggerated pose. It shows the model looking foolish, pulling faces.

The catalogue facial expression is a neutral look as if the model wax like and artificial. The model can be in any pose but it is predominantly shown with wide eyes and smiling, although it looks as if their personality has been removed.