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CREATE AND SELL YOUR ART IN INTERNET
Luo ja myy taidettasi InternetissäHenri Yoki
Hämeenlinna, Finland 25.7.2015
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
Introduction and setting expectations Marketing Platforms intro & further
Video & Film Publishing: Books, DVDs, and CDs 3D printing Art everything Services Web & Ecommerce
eCommerce and International payments Business planning Demos & Links
Contents
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
Weather your art is images, photography, sculpture, video, literature, or music Internet offers great opportunities for making money.
This lecture goes through all basic publishing platforms through which one can sell for example art prints, books, CDs, DVDs, films, 3D-products, and many other type of art products.
We’ll also take a short look to how to set up international payments systems and build your web shop.
Introduction
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
A Triple MSc holder International man Ironman & mountain
climber IT professional Artist Meditator Sauna man Delicious vegetarian food
cook
Intro – About Henri
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
No quick-wins or “get how to get rich”-schemes
Success comes via… Long term commitment - Several years needed Hard work Dedication Having fun doing it Networking Continuous improvement
Setting expectations
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
Imperative - Daily and weekly active participation!
Marketing tools Updates, updates, updates Communications via journal, Twitter, Facebook, email
newsletters, business cards Gather a tribe or a supporting community Easiest to sell to existing customers Events, Crowd funding Personal web pages and business cards
Marketing
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
Introduction - platformsVideo & Film
Web & ECommerce
Publishing – Books, DVDs, DCs
3D Printing Art everything
Services
How to earn money: Publish and sell your your own DVDs Upload and enable paid streaming per view –
Get 70% royalties Benefits in summary:
Participate to several film festivals with one-click Reviews and feedback Community
Video & Film
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
How to earn money: Publish your own books, DVDs, and CDs Enable on demand-sales Order per needed and sell directly
Benefits in summary: Easy professional publishing No middle men or capital needed Additional visibility and new customers Fast feedback and reviews
Publishing – Books, DVDs, and CDs
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
How to earn money: Upload your 3D models Get paid royalties per sold items
Benefits in summary: More visibility New potential customers
3D Printing
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
How to earn money: Create different art products: Art prints, T-shirts,
Phone cases, mugs, shower curtains, pillows, wall clocks, tank tops, leggings, hoodies, cards, rugs, fabrics, wall prints…
Upload artwork and get royalties per sold items Benefits in summary:
Increased visibility and networking Feedback and new customers Peer reviews
Art Everything
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
How to earn money: Enlist as a service provider Make a portfolio Get hired
Benefits in summary: Additional visibility Potential extra income Experience and new customers
Services
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
How to earn money: Set your own website and web shop Sell your art products and services directly Enable donations
Benefits in summary: Controlling 100% your own website Your main source of communications Inventory and customer database Control incoming payments
Web & ECommerce
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
Introduction - platformsVideo & Film
Web & ECommerce
Publishing – Books, DVDs, DCs
3D Printing Art everything
Services
New ones coming up rapidly - Follow up!
Two main ways to go about Method 1. Create from scratch
Virtual servers: Siteground Opensource web shop: OpenCart
Method 2. Use could cloud service provider Solution: e.pages Provider: Vilkas (Finland)
Both use same payments integration as 3rd party solutions
eCommerce and International Payments
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
Add payments to your website Wire transfers Paytrail: One service – all payment forms
Paytrail is good for Finland especially Other international providers
Paypal, 2Checkout, Google Wallet, Authorize.net, Amazon payment, Worlpay, Skrill, Payza, Quickpay, Sagepay
eCommerce and International Payments
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
Business planning!!
Executive summary Industry, customer and competitor analysis Company and product description Marketing plan Operations plan Development plan Team Critical Risks Offering Financial Plan
1. Write your thoughts on paper
2. It should contain the topics on the right
3. Give it your sincere best effort4. Have 2-3 other people, who’s
opinion you respect, give you input
5. Actualize the plan!6. Adjust and rewrite the plan
every year Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
Lets look at this in a finer detail over the internet We’ll demonstrate quickly*
1. How to publish a book2. How to publish a CD3. How to sell you fabric designs on demand4. How to post, publish and sell your art whatever online5. How to set up Video on Deman (VOD) for your films6. How to sell your 3D stuff on demand7. How to create your web pages in 2hrs8. How to set up a professional looking web shop in a
matter of days9. How to get design, programming, marketing or what
ever help quickly and cheap when you want it!10. Manage your social media professionally
Demos
*See slide notes for references for platforms
http://www.withoutabox.com/ http://www.reelport.com/ https://vimeo.com/ https://www.createspace.com/ http://www.cdbaby.com/ www.spoonflower.com http://society6.com/ http://www.redbubble.com/ https://www.shapeways.com https://www.fiverr.com/ https://www.upwork.com/i/howitworks/freelancer/
Links 1/2
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
http://www.weebly.com/ http://www.vilkas.fi/ http://www.siteground.com/ http://www.epages.com/ https://www.opencart.com/ https://www.shapeways.com/ http://www.paytrail.com/ https://hootsuite.com/
Links 2/2
Henri Yoki, [email protected], +358 40 8018943, www.henriyoki.com
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