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Anllelic Lozada, M.S. Coach Integral de Marketing Personal @AnllelicLozada | #MarcaLlamadaTU AnllelicLozada.com | New York, NY

Sell Yourself: Create Your Personal Brand in 10 Steps Workshop

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The concept of personal branding applies marketing principles used by big and small companies, and helps you to be more strategic when it comes to finding a new job, changing careers or growing your business. In this interactive workshop, you will learn the power of your personal brand and how you can use it to communicate clearly YOUR professional/entrepreneurial value. You will learn how to assess your skills, strengths and personality to be able to be memorable in every interaction: with colleagues, bosses, customers and even strangers.

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Page 1: Sell Yourself: Create Your Personal Brand in 10 Steps Workshop

Anllelic Lozada, M.S.Coach Integral de Marketing Personal

@AnllelicLozada | #MarcaLlamadaTUAnllelicLozada.com | New York, NY

Page 2: Sell Yourself: Create Your Personal Brand in 10 Steps Workshop

Agenda:

I. What’s a brand?II. What’s a personal brand?III. Create your personal brandIV. Communicate your personal brand

Page 5: Sell Yourself: Create Your Personal Brand in 10 Steps Workshop

Source: Tasty Placement

Page 7: Sell Yourself: Create Your Personal Brand in 10 Steps Workshop

Personal Brand: The CLEAR & POWERFUL idea thatcomes to mind when someone elseTHINKS ABOUT YOU.

Page 9: Sell Yourself: Create Your Personal Brand in 10 Steps Workshop

Why is it important?- More of the right kind of clients- Increased earning potential- Consistent flow of business- Draws helpful people- “Top-of-Mind” status- Increased credibility- Leadership role- Enhanced prestige- Added perceived value- Greater recognition- Association with a trend

Page 10: Sell Yourself: Create Your Personal Brand in 10 Steps Workshop

How do you use it?

- To introduce yourself verbally, visually & in writing- To create an aura about what you do and how you do it- To demonstrate to others about your beliefs, values, and abilities- To change/clarify/create perceptions- To influence

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ME

Education

StrengthsPersonality

Career

Work Environment Innate Talent

Values

Page 13: Sell Yourself: Create Your Personal Brand in 10 Steps Workshop

Elevator Pitch:1. Who you are2. What you do3. Your USP / value you provide

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1. What’s your current objective?2. Who are you?3. What you do?4. What’s the unique way you do it (USP) / value you provide?5. Who’s your audience?6. What’s your elevator pitch?7. What’s your visual identity?8. What’s your innate talent?9. How will you communicate your brand offline?10. How will you communicate your brand online?

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Blog: www.anlleliclozada.comE-Mail: [email protected]: @anlleliclozada

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THANK YOU!