5 Things You Need to Make P = S - E $200,000 a …Content Into Cash: Create and Sell Information Products How to Write and Sell Simple Information on the Internet By Bob Bly presented

Content Into Cash:

Create and Sell Information

Products

How to Write and Sell Simple Information on the Internet

By Bob Bly

presented for

ASJA

Successful Information Marketing Business

1. Content Creation ��

2. Copywriting ��

3. Marketing ��

4. Technical ��

The 4 Skills Needed for Internet Marketing Success

�� = ASJA members already possess or can learn�� = Should be outsourced

4/26/20102


P = S - E

Lower your cost by:

�Low-cost hosting

�Low-cost Web design

�Write your own copy

�Create your own products

4/26/20103 Successful Information Marketing Business

5 Things You Need to Make $200,000 a Year Online in Net Passive Income

1. E-newsletter ��

2. E-list ��

3. Products ��

4. E-mails ��

5. Landing pages ��

� = You write it!

4/26/20104


#1. E-newsletter

•Monthly

•Free

•55,000 primary

subscribers

•25,000

secondary

subscribers


Writing a Text E-Zine� 5 – 7 stories

� 1 – 3 paragraphs each

� Maximum reading time

< 1 minute per story

< 5 minutes per issue

� No click links to stories

Always

Attribute

Sources

Give

Contact

Info

4/26/20106

The Agora Model

Solo

Promotional

E-mailsOrders

Co-Regs

Ads in Free

E-zine

Viral

Marketing

Search

Engines

Pay per

Click

Banner Ads

Postcards

Premiums for

other Offers

Pop-upsE-mails

Editorial

Mentions

Online Ads

Affiliate

DealsPop-unders

Blogging

Contextual

Advertising

Social

Networking

Free e-zine

House e-list

JV

Giveaways

#2. E-List

4/26/20107 Successful Information Marketing Business Successful Information Marketing Business

“Free-on-Free Squeeze Page”

www.bly.com/reports

4/26/20108


#3. Products

� Books

� e-Books

� Tele-classes

� Webinars

� e-Classes

� Membership sites

� Product licensing

� Audios (CDs)

� Videos (DVDs)

� Seminars

� Boot Camps

� Coaching

� Consulting

� Copywriting

4/26/20109

Keyword Due Diligence

“Sweet Spot”:

10,000 –

50,000 searches

http://inventory.overture.com

Replaced by:

www.wordtracker.com

and

www.spacky.com

Successful Information Marketing Business 4/26/201010


My First E-Book

•Length 133 pages

•Downloadable PDF file

•Reprints of WD columns*

•Cover price: $39

•Cost percent: $0

•Profit margin: 100%

•Profit per sale: $39

•Total sales to date: 989 copies

•Gross Revenues: $38,571

•Product development cost: $175

•ROI: 21,940% in 3 years

Always

include a

bonus!

www.freelancewritingprofits.com

*$7,500 in writing fees paid by

magazine to me!


Sources of Content

You write it

Hire writers

Public

domain

Your out-of-print

books: Reversion

of rights”

Your published

articles: “First

Rights Only”

Remainders

Lectures

Your Products

Conferences

Government

publications

Tele-seminars and

Webinars

Radio and TV

interviews

4/26/201012


Unlock the “Hidden Gold” in Your Writing

Before

200-page book in print ($10)

8%

royalty 80¢15%

agent fee72¢

Profit

After

200-page book out-of-print

OCR

Scanner

$29 50-page

ebook #1

$87

Profit

$29 ebook #2

$29 ebook #3

x $29

each =

4/26/201013

The Most Important Decision You’ll Ever

Make is Choosing Your Niche

•What do I like?

•What am I interested in?

•What am I good at?

•What do I have an aptitude for?

•What is my education?

•What do I know?

•What is my experience?

•What have I accomplished?

•Which of the above areas has the least competition?

•Which of the above areas pays high rates?


Date: 6/25/09

Orders: 210

Price: $49

Revenues: $10,290


#4. E-Mail

4/26/201015

The Power of One Big Idea

Date: 5/6/08

Units Sold: 392

Price: $19

Revenues: $7,448


CR: 10.9%

Clarity –

“Just say

what it is”

Credibility

Familiarity

#5. Landing Pages


Does Hype Sell?


� Test A - (white text on red)

� Test B - (white text on green)

� Test C - (black text on yellow)

� Test D - (deep blue text on ochre)

Which Order Button Pulled Best?


C = 4m + 3v + 2(i-f) – 2a

C = Conversion rate

M = Prospect motivation

V = Value proposition

I = Incentive to take action

F = Friction

A = Anxiety

Source: Marketing Experiments



Points to Ponder

• Trading time for money

• Drill, fill, and bill

• Passive income

• Product vs. service

• Information product vs. merchandise

• Significant income – $200,000+ a year

• Low start-up costs

• Spare-time business – 1 hour a day

• Low overhead

• No inventory

• No physical labor

• Writers are the “Kings of Content”

• Write your own copy

4/26/201021

Ali Brown’s site

4/26/2010Successful Information Marketing Business22

Become a Six-Figure Writer

newsletter sign-up page


Sample newsletter


Trade Magazine Directory


OrganizeYourCouponsNow.com


Affiliate product example


Build Book Buzz newsletter sign-up


Sample page from special report


Workshop registration page


Publicity workbook for authors


Internet Marketing

www.theinternetmarketingretirementplan.com

List Building

www.buildyourlistfast.net

Hosting

www.hostgator.com

Key Word Research and Discovery

www.thekeywordmoneymachine.com

Writing and Publishing e-Books

www.myveryfirstebook.com

A Few Helpful Resources

Shopping Cart

www.bobsbestcart.com

Choosing Your Niche

www.chooseyourniche.com


Web Site Design

www.filipinowebmasters.com

Domain Names

www.bobsbestdomains.com

More Resources fromMarcia & Sandy

Set-up essentials

Domain names: www.GoDaddy.com

Web hosting: www.hostgator.com

Landing page design: http://tinyurl.com/ylhzrpq*

Newsletter services: www.constantcontact.com, www.icontact.com,

www.aweber.com, www.1shopppingcart.com

*Affiliate link


Converting your intellectual property into information products effectively takes a

few tools. These are some the resources we’ve used.

Marcia Layton Turner Sandra Beckwith

www.becomeasixfigurewriter.com www.buildbookbuzz.com

[email protected] [email protected]


Set up essentials continued

Payment system: www.paypal.com

Shopping cart: www.1shoppingcart.com

Product graphics (book and report covers, etc.): http://tinyurl.com/ylhzrpq*

Virtual assistance: www.assistu.com

Resources for learning more about information products

Ali Brown: http://tinyurl.com/y8m4aqx*

Bob Bly: http://www.theinternetmarketingretirementplan.com/

Fred Gleeck: www.fredgleeck.com

*Affiliate link



Books

From Entrepreneur to Infopreneur: Make Money with Books, E-books and

Information Products, by Stephanie Chandler, http://tinyurl.com/yc7jucm*

How to Make Millions with Your Ideas, by Dan Kennedy,

http://tinyurl.com/yl4do9v *

*Affiliate link



Information product marketing examples

Sandra Beckwith www.buildbookbuzz.com

Cindy Brown www.successfulrelationshipsnow.com

Kim Duke www.salesdivas.com

Fabienne Frederickson www.clientattraction.com/home.htm

Valerie Hayes www.pageantcoach.com

Laura Mak www.lauramak.com

Sheri McConnell www.sherimcconnell.com

Marcia Layton Turner www.becomeasixfigurewriter.com


Thank you.

Subscribe to

“Bob Bly’s Direct Response Letter” at

www.bly.com/reports

For more information on internet marketing:

http://www.theinternetmarketingretirementplan.com/

Documents

5 Things You Need to Make P = S - E $200,000 a …Content Into Cash: Create and Sell Information Products How to Write and Sell Simple Information on the Internet By Bob Bly presented