Upload
museums-galleries-scotland
View
214
Download
0
Embed Size (px)
Citation preview
Dr. Carol ScottFighting Fit: Ready For AnythingMuseums And Galleries Scotland
Edinburgh22ND OCTOBER 2015
Adventures in measuring social value: can we prove that
museums make a difference?
INTRODUCTION
Value
Positive
Important, significant, worthwhile
People and things
Social value
Creating social value
Museums need to focus on their contributions to the public good, including questions of social responsibility, social equity, civic engagement, and the meaning the institution has for the [entire] community (Janes and Conaty 2005,11).
For museums, the major goal areas of collections, education, visitation, visitor experience, and research and scholarship are all part of a museum’s work, but none of them specifically addresses the ultimate purpose – the difference that the museum’s work makes for society (Porter 2006)
Today, the world’s museums are embracing starkly bolder roles as agents of well-being and as vehicles for social change (Silverman 2010, 2-3).
SUSTAINABILITY
Value
Evidence -change-difference-impact
For whom-individuals and communities
Where-in the public domain
Funding
HLF evaluation guidance- ‘HLF funds projects that make a difference...What difference will your project make – what will have changed as a result of your project?’
Arts Council England application guidance- ‘Convincingly articulate, using robust evidence,..how the project will achieve significant impact on the sector, practice or place (mandatory)’
Paul Hamlyn
‘We will support work which is intended to improve the overall well being of communities, groups and people. Long term and sustainable change in the lives of people requires action at various levels. We expect the work we support to have an impact at some of the following levels: Individuals/Communities Organisations Policy and practice
HLF
‘One way that community impacts are often described is through a change in the level of social capital that exists within an area. ...The Office of National Statistics (ONS) says that social capital ―describes the pattern and intensity of networks among people and the shared values which arise from those networks. Greater interaction between people generates a greater sense of community spirit.’
Evaluation continuum
Did it have a continuing/ long term influence upon peoples’ lives?
Did it make a difference?
THE CULTURAL VALUE PROJECThttp://www2.le.ac.uk/departments/museumstudies/rcmg/projects/the-cultural-value-of-engaging-with-museums-and-galleries
The cultural value of engaging with museums
and galleries
Critical review
The extent to which existing studies help us to understand the value associated with visiting museums and galleries from the users’ perspective;
What existing studies reveal about the difference that museums and galleries make to individuals and to society as a whole and what evidence we have to support this;
Critically analyse the methodological paradigms and frameworks, within which studies have been carried out; and
Reveal gaps and weaknesses within the existing research that can inform future directions.
Processes Outcomes Evaluating Questioning Reflecting Comparing Focusing
Challenged Confronted Enlightened Shocked Changed Discovery
Active engagement
Feelings Outcomes• Enjoyment• Pleasure• Stimulation• Calm• Vitality• Inspiration• Uplifted• Healed• Energised
• Dignity• Pride• Affirmation• Confidence• Competence
Well being
Experiences Outcomes• With another• With the past, present
and future• With other cultures• With place• From the personal to the
universal• With the local
community• With difference• With national identity• With changing values
BelongingSense of placeSense of identity –
national, local, personalTolerance,
understandingEmpathy
Connectedness
Before and after
If I wasn’t gonna try before, I would try now, because the sort of people who don’t believe in Black people, I would try just to show them… It inspired me in a different way that I haven’t been inspired before. It makes you feel that learning, pushing yourself, is actually worth something. Sometimes you think what’s the point, but if you went to the museum, you think well it is actually worth something, that pride and dignity that they took away from the slaves it’s worth giving it back to them.
‘Compare’ and ‘more’
I know it sounds a bit silly but it gave me more energy. I had more interests. It gave me things to look forward to.
I have always liked art galleries because the atmosphere was calm compared with home.... It has shown me how to chill, I am much more relaxed and well happier!
Different ways of knowing
We’d look at objects, slave whips…I was quite shocked, I knew it was cruel but I didn’t know how cruel, I never could imagine… I thought about it in a different way. We actually got to see it and experience what it would have been like. I did know quite a lot but I wasn’t able to picture it.
Methods Immediate and long term
Individuals- pre and post analyses- longitudinal
Immediate Outcome: I found out it would take 5 Earths to sustain the world’s population if everyone was like me.
Several Months Later: I am more conscious of recycling and have started separating my rubbish. I recognize that I am a water abuser, even simple things like keeping the tap water running while brushing your teeth wastes water.
Evaluating for change
Museum experience
Active engagement
Individual well-being
Connectedness
Public sphere
Active citizenship?
Healthier and happier populations?
Social trust and belonging?
Public Value20
Young people’s attendance of a museum, gallery and/ or heritage site was perceived as leading to improved student learning (by students and teachers) (CASE 2010, 28)
Participants in cultural activities are 15% more likely to ‘trust’ others than those who do not participate (Jones 2010, 52)
Youths who are high in cultural capital are more likely to volunteer in their community or for other causes (Bennett and Parmeshwaran, 2013)
Cultural and sport volunteers are more likely to feel that they have influence in their local community (TNS-BRMB, 2011)
Impact
Mine existing data sets Make comparisons
Taking PartHousehold Surveys
To what extent does museum participation contribute to individual well-being, trust and efficacy in communities?
How do museum users compare with non-users in terms of:
Well beingSocial trust and
community efficacy
Future
Opportunity Costs
Without disputing the museum's claim to worthiness, what these questions will address instead is its relative worthiness. Is what the museum contributes to society commensurate with the annual cost of its operation? Could some other organisation (not necessarily a museum) make a similar or greater contribution at lesser cost? (Weil 1994, 42)
Planning for social value
Janet Ruiz commented on the lack of social impact evidence, adding that a contributing factor was the absence of clear, measurable objectives. She concluded that this area ‘...requires clear formulation of project aims and should look for sustained changes in the community’ (2004, 29).
Definitions Type of planning
The result of planned outcomes which add benefit to the public sphere
Directed towards issues of concern to citizens
Directing museum assets to public ends
Intentional
Results focused
Measurable
Social value
Process
Purpose –why are we here?
Asset- what are our greatest assets?
Differentiation-what do we do best?
Impact- what difference do we want to make?
Feasibility- what difference can we make?
Achievement- how will we know?
Thank you