Walmart Transition (Final Presentation)

“Walmart launches smartphone trade-in program ahead of new iPhone”http://money.cnn.com/2013/09/10/technology/mobile/walmart-trade-in-smartphone/index.html?iid=HP_River

Jordan Heiden Professor Klinkowstein

September 21, 2013:

• Trade-in credit for new phone• Over 100 models • $50-$300 payments

Jordan Heiden Professor Klinkowstein

Jordan Heiden Professor Klinkowstein

Walmart makes transition with new trade-in program

•Walmart will have largest program of any brick and mortar store

Jordan Heiden Professor Klinkowstein

• College students want to save money but could be spending more than they realize.

Jordan Heiden Professor Klinkowstein

Ethnographic Research

Jordan Heiden Professor Klinkowstein

Book Bag- $60.00Student making purchase in bookstore

Starbucks at 10:00AM University Café at 2:00PM

Jordan Heiden Professor Klinkowstein

Jordan Heiden Professor Klinkowstein

Common bookstore purchasesRanging from $10.00-$65.00

Ethnographic Research Observations

• Ashamed by purchases• Questioned why product was

purchased• Looked uncomfortable when asking

questions• Played with hair• Looked around room while thinking• Made conversation into joking matter

Jordan Heiden Professor Klinkowstein

Ethnographic Research Findings

Student responses--Book bag ($60.00)“It wasn’t that necessary, I just thought it was cute.”-Bicycle ($65.00)“I don’t need it, but maybe sometimes it’ll help. Still, I wouldn’t die if I stopped shopping.”-Beanie ($35.00)“I’ll probably never wear it. I don’t know why I bought it.”

Jordan Heiden Professor Klinkowstein

Diagonals

Jordan Heiden Professor Klinkowstein

Arcs

Jordan Heiden Professor Klinkowstein

Irregulars

Jordan Heiden Professor Klinkowstein

Grids

Jordan Heiden Professor Klinkowstein

High Key

Jordan Heiden Professor Klinkowstein

Low Key

Jordan Heiden Professor Klinkowstein

Monochromes

Jordan Heiden Professor Klinkowstein

Neutrals

Jordan Heiden Professor Klinkowstein

Color

Jordan Heiden Professor Klinkowstein

Black and White

Jordan Heiden Professor Klinkowstein

Selected Articles for Research

• http://www.stretcher.com/stories/01/010917c.cfm

• http://www.mdjunction.com/teen-shopping-overspending

Jordan Heiden Professor Klinkowstein

Social Circumstance Observed

• Teens are overspending without realizing it.

Jordan Heiden Professor Klinkowstein

Observations

• Spends money on unnecessary things

• Have little understanding of what should be spent

• Makes regretful purchases

Jordan Heiden Professor Klinkowstein

Desire

• Wants a way to easily balance spending

Jordan Heiden Professor Klinkowstein

Breakdown of Proposal

• Student spending card• Observable/changeable online

preferences• Sets limits/caps on spending of all

sorts• Sends text message warnings at

certain points in spending• Allows for increasing and decreasing

amounts• Flexible and unique for every

individual

Jordan Heiden Professor Klinkowstein

• With a flexible and unique spending

card and online application, individual spending can be monitored more efficiently. Limits can be set for specific types of purchases and increases can be made freely. Text message alerts can also be sent as reminders when funds are getting low. The online application will safely secure all credit/debit accounts for your convenience. When the budget is followed accordingly, discounts to the monthly bill will be added.

Jordan Heiden Professor Klinkowstein

Savvy

Unique

Care

Online and In ControlOnline Control

Simplified

Jordan Heiden Professor Klinkowstein

Tagline Research

• Nissan: “Enjoy the ride”

• Subway: “Eat fresh”

• MasterCard: “There are some things that money can’t buy. For everything else there’s MasterCard”

Jordan Heiden Professor Klinkowstein

Jordan Heiden Professor Klinkowstein