Gulliver Presentation

“We do not care what car you drive or

where you live. If you know someone who

knows someone who knows someone. If

your clothes are this years cutting edge or if

your dad could beat up my dad. If your A-

list, B-list or nonconformist. We just care

about where you have been, where you will

be and how you will get there. These are the

only things you truly own. The places you

will always remember.”

Missio

n sta

tem

en

t

• No travel publication in the UK truly inclusive of people aged 18-25.

• People of this age have a passion to travel.

• Sta-Travel: 30% under 26.

• Last year over 500,000 people took their first holiday without their parents.

• International Students in the EU: Up 64% in 5 years

• Between 18-25: 200,000 people will take time out to work and travel abroad.

• Estimated 32,000 students will defer university place next year.

Who w

e a

re

161

718

19

20

23

21 24

25

22

2627

.

The a

ud

ien

ce

0 100

• Travel magazines purchased in last 3 years.

4% “Aren’t aware of any good titles”

“Don’t cover the things I’m

interested in”

“Holidays out of my price range”

“No articles which really appeal to me”

The a

ud

ien

ce

89%

The a

ud

ien

ce

0 100

Gap Year / Work Abroad/ International Students

Holidays For Young People

Practical TravelAdvice

The a

ud

ien

ce

Com

petitio

n

Age

Income

Com

petitio

n

OtherMagazines

Travel Agencies

Forums

First-hand Experiences

Blogs Websites

Con

tent

Con

tent

£0.00

£1.00

£2.00

£3.00

£4.00

£5.00

£6.00

The Travel & Leisure Magazine

Travel Weekly

The Sunday Times Travel Magazine

Lonely Planet

Rendez-Vous

Conde Nast

Wanderlust

Escapism

Small World

Cost

40,000 copies @ £3 = £120,000

18 Adverts/12 Pages = £75,000

Total Income£195,000 per issue

Overheads = £19,000

Promotions = £19,000

Production40,000 copies @ £.039

= £15,450

Editorial = £19,000

Distribution = £58,500Advertising = £25,000

Total Expenses£156,000 per issue

Cost

Profit

£39,000 per issue

0

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20

30

40

50

60

70

80

90

Jan Mar May Jul Sep Nov

Cost

Questio

ns?