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Feeling Good Airport Spa Pitch Deck for LAX
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LAX: Tom Bradley Int’l Terminal
Saturday, January 12, 2013
FEELING GOOD: OVERVIEW
1. FEELING GOOD MISSION
2. AIRPORT ACTIVITIES
3. AIRPORT STRESS FACTORS
4. SERVICES
5. THE FOUNDERS
6. WHY LAX
7. QUICK DEMOGRAPHIC OF LAX
8. TRAVELER STATISTICS
9. TARGET AUDIENCE
10. TRAVELER REVIEWS
Saturday, January 12, 2013
FEELING GOOD
The overwhelming anxiety and stress of traveling has left travelers weary. The task of parking and drop-off, to handling of luggage and security check point creates a chaotic experience. Feeling Good offers you a place of relaxation, tranquility, and regeneration.
“A third of people who fly now believe the airport experience is more stressful than the working week, with nearly a quarter saying it is worse than moving
into a house” (Gibbons 2012)
Saturday, January 12, 2013
AIRPORT VISITOR ACTIVITIES
Check In
Security
Terminal Gate
Baggage
High Stress
Fact: Airport stress is closely compared to hospital stress.
Saturday, January 12, 2013
AIRPORT STRESS FACTORS
Lack of Control Busy EnvironmentConfusion & UncertaintyCrowdingLong Wait TimesFear of Flying
Saturday, January 12, 2013
SERVICES MEANT TO LIFT THE SPIRITS OF PASSENGERS
Nap Pod (Quiet Room) Massages: Neck, Foot, and Upper Body Reflexology Acupuncture Teeth Whitening Luggage Storage
PREMIUM SERVICES:
Saturday, January 12, 2013
THE FOUNDERS
Theresa Harmon&
Opal Brandy, DDS
Saturday, January 12, 2013
THERESA HARMONCERTIFIED DBE
Owner of Wellness Spa in Culver City, CA 30 years in businessLicensed Aesthetician
Saturday, January 12, 2013
OPAL BRANDY, DDS
1985 Graduate of the University of Texas Dental SchoolSuccessful private dental practice for over 27 years
Saturday, January 12, 2013
WHY LAX?According to 2011 statistics:
LAX is the sixth busiest airport in the world. 60 million passengers per year. 28% International Flyers
Saturday, January 12, 2013
TARGET DEMOGRAPHICS OF LAX- THE THOMAS BRADLEY TERMINAL
HHI: $75,000Single flyers average age: 34
Geography: 42% of flyers are from Asia
Saturday, January 12, 2013
TRAVELER STATISTICS47% of travelers are alone
22% as a couple47% of the travelers are married
Saturday, January 12, 2013
TARGET CUSTOMERInternational Travelers
CouplesAges 35-60
Saturday, January 12, 2013
TRAVELER REVIEWSWhat would passengers prefer in their favorite airport?
“I would like a quiet place to relax”
“As a traveler, I would enjoy a warm and inviting ambiance”
“I want to be catered to.”
Saturday, January 12, 2013
FEELING GOODa place of relaxation, tranquility, and regeneration.
Saturday, January 12, 2013
THANK YOU
Saturday, January 12, 2013
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