Feeling Good Flight Spa

LAX: Tom Bradley Int’l Terminal

Saturday, January 12, 2013

FEELING GOOD: OVERVIEW

1. FEELING GOOD MISSION

2. AIRPORT ACTIVITIES

3. AIRPORT STRESS FACTORS

4. SERVICES

5. THE FOUNDERS

6. WHY LAX

7. QUICK DEMOGRAPHIC OF LAX

8. TRAVELER STATISTICS

9. TARGET AUDIENCE

10. TRAVELER REVIEWS


FEELING GOOD

The overwhelming anxiety and stress of traveling has left travelers weary. The task of parking and drop-off, to handling of luggage and security check point creates a chaotic experience. Feeling Good offers you a place of relaxation, tranquility, and regeneration.

“A third of people who fly now believe the airport experience is more stressful than the working week, with nearly a quarter saying it is worse than moving

into a house” (Gibbons 2012)


AIRPORT VISITOR ACTIVITIES

Check In

Security

Terminal Gate

Baggage

High Stress

Fact: Airport stress is closely compared to hospital stress.


AIRPORT STRESS FACTORS

Lack of Control Busy EnvironmentConfusion & UncertaintyCrowdingLong Wait TimesFear of Flying


SERVICES MEANT TO LIFT THE SPIRITS OF PASSENGERS

Nap Pod (Quiet Room) Massages: Neck, Foot, and Upper Body Reflexology Acupuncture Teeth Whitening Luggage Storage

PREMIUM SERVICES:


THE FOUNDERS

Theresa Harmon&

Opal Brandy, DDS


THERESA HARMONCERTIFIED DBE

Owner of Wellness Spa in Culver City, CA 30 years in businessLicensed Aesthetician


OPAL BRANDY, DDS

1985 Graduate of the University of Texas Dental SchoolSuccessful private dental practice for over 27 years


WHY LAX?According to 2011 statistics:

LAX is the sixth busiest airport in the world. 60 million passengers per year. 28% International Flyers


TARGET DEMOGRAPHICS OF LAX- THE THOMAS BRADLEY TERMINAL

HHI: $75,000Single flyers average age: 34

Geography: 42% of flyers are from Asia


TRAVELER STATISTICS47% of travelers are alone

22% as a couple47% of the travelers are married


TARGET CUSTOMERInternational Travelers

CouplesAges 35-60


TRAVELER REVIEWSWhat would passengers prefer in their favorite airport?

“I would like a quiet place to relax”

“As a traveler, I would enjoy a warm and inviting ambiance”

“I want to be catered to.”


FEELING GOODa place of relaxation, tranquility, and regeneration.


THANK YOU
