Dmai social photography (1)

Social Photography:A Picture Is Worth More Than 140 Characters

Who are we?

• Caroline Bean, Director of Social Media,Greater Philadelphia Tourism Marketing Corp. @VisitPhilly

• Melissa Yao Hille, Chief Marketing Officer,Visit Savannah@MelissaYaoHille @VisitSavannah

• Bill Karz, Director of Digital Marketing,Los Angeles Tourism and Convention Board @discoverLA

Photos on Instagram

Photos on Foursquare

Photos on Facebook

6

Photos on Facebook

7

3,488 Likes

822 Comments

Photos on Facebook

8

2,481 Likes

3rd PartyPhotos

Social Photography

Social Photography

1. Change Perceptions2. Drive Web Visitation3. Increase Engagement4. Build Asset Library5. Promote Members

OBJECTIVES

Flickr & Instagram Website Social

Social PhotographySTRATEGY

• 25,000+ Images• 1,300+ Members• 200k+ Web Visits

Social PhotographyPROCESS

Create Group

Set Rules

Invite Photos

Add Contacts

Feature Photos

Credit Photos

• Offline community outreach multimedia program.

• Recruits photographers and filmmakers to act and serve as LA ambassadors.

• Provides potential visitors with an insider perspective.

Social Photography

Social Photography

• Free quarterly tours in exchange for non-exclusive rights

• 50+ participants (Photo of the Day photographers, instagram community and influencers)

• Guided by location scouts, historians and docents

• Featuring members, cultural institutions and diverse neighborhoods

Social Photography

Social Photography

• 7 photo tours• 10,000 Photos• Millions of Impressions

Social Photography

• Instagram users tagged their photos #49HoursofSF • Up to 200 photos featured in SF ads running in LA• One grand prize winner received a Stay & Play package• 2,000+ photos were submitted

Social Photography

Eat, Drink & Go FoodSpotting

Foodspotting

Foodspotting

Who’s on Foodspotting?

Visit Philly on Foodspotting

Visit Philly on Foodspotting

Early Results

“Our partnership with Visit Philly was one of the most successful launches we’ve seen on Foodspotting. And it’s simply because Visit Philly understood the value of our service, was totally on board and put a significant push behind helping get the word out. We were so thrilled to see the amount of attention the partnership got in the Philly area!”

-Fiona Tang, head of outreach, Foodspotting

Spotting Food

Food PhotographyWorkshop for Bloggers

Tastykake Eat Up

What You Can Do

1. Build a following. Create an account for your brand and start spotting foods and sharing dish recommendations. Build a following like you would on Twitter or Foursquare. Promote your Foodspotting feed via social media (Twitter, Instagram) and your blog.

2. Build location-based guides. Upgrade to a branded channel to add your own banner and colors and be featured in Foodspotting’s featured guides list.

3. Connect with your ambassadors. Your destination might already have a Foodspotting ambassador. Organize eat ups, energize your community.

I have NO idea!

Visit Savannah Pinterest

Theory of Why Pinterest Exploded:

1. Timing is Everything

2. Pictures are Worth 1000 Words

3. Content is King

4. Thinking Outside the Box

5. Making a Long Story Short

6. Seeing is Believing

Visit Savannah On Pinterest

14,584 Followers

Visit Savannah On Pinterest

SavannahIDo

Visit Savannah On Pinterest

Southernisms

Visit Savannah On Pinterest

Sweet Savannah Treats

Visit Savannah On Pinterest

“It hits my prime target demographic head-on (women 25-55) and helps us show the culture and

vibe of Columbus rather than tell it.”-- Joe Vargo, Interactive Marketing Strategist, Experience Columbus

From our Peers …

“In addition to inspiration, we are seeing users plan their trips using Pinterest (a visual itinerary,

if you will). It makes sense for DMOs to share good content/links for them to pin!”

-- Katie Cook, Interactive Marketing Manager, Austin CVB

From our Peers …

• 360 International and National DMO

• 254 US DMO

• Only 197 Actively Pinning

• 6 DMO with 1000+ Pins

• 5 DMO with 1000+ Followers

Why aren’t there more DMOs on Pinterest?

Pinterest Contest

• Analytics – How Does this Impact Travel-Buying Decisions?

• Create more niche boards – Experiential Tourism

• Allow industry partners to Pin

• Pinterest Contests

• Surveys/Online Polls

• Revenue Stream

Future of Pinterest

Let’s Chat.