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Social photography: visual social media

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Page 1: Social photography: visual social media

@SheilaS@TourismCurrents

Social Photography Visual Storytelling

Sheila ScarboroughTourism Currents

#pmgct2015@SheilaS

Page 2: Social photography: visual social media

@SheilaS@TourismCurrents

What's In This For You?● Better storytelling that connects

with visitors & guests● Universal language & emotion

of visual sharing● More content in less time● SEO (Search Engine

Optimization) boost #smshi@SheilaS#pmgct2015

Page 3: Social photography: visual social media

@SheilaS@TourismCurrents

Disclaimer …. I'm self-taught

#NotAnExpert

You can do this, too! D #smshi@SheilaS

#pmgct2015

Page 4: Social photography: visual social media

@SheilaS@TourismCurrents

WhyPhotos?

#smshi@SheilaS#pmgct2015

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@SheilaS@TourismCurrents

Surfing:A boy balances on a surfboard & catches his very first wave,

near Diamond Head#smshi

Page 6: Social photography: visual social media

@SheilaS@TourismCurrents

Page 7: Social photography: visual social media

Of U.S. online adults surveyed:

71% use Facebook28% use LinkedIn23% use Twitter

28% use Pinterest26% use Instagram

Source: Pew Social Networking Fact Sheet @SheilaS#pmgct2015

Page 8: Social photography: visual social media

How could social photography help YOUR overall strategic goals?

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Strategy....Get One

@SheilaS#pmgct2015

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Strategy Down to Each Social Post

Overall goals for your town, attraction, or hotel

Marketing communications to support goals

Social media that supports your marketing

Instagram

Instagram post to reach particular visitor type

Page 12: Social photography: visual social media

Strategy to Social Post Example

Increase fall arts festival attendance

Marketing goal to support - reach crafters

Social media to support crafter outreach

Instagram account

Instagram photos of #quilting & #FiberArt

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@SheilaS@TourismCurrents

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@SheilaS@TourismCurrents

Visualsocial media #smshi@SheilaS

#pmgct2015

Page 15: Social photography: visual social media

@SheilaS@TourismCurrents

Instagram is....

A Micro Art Gallery

#smshi@SheilaS#pmgct2015

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@SheilaS@TourismCurrents

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@SheilaS@TourismCurrents

“Using Instagram to tell stories about themselves,

with Michigan as the backdrop....“

Seth Starner, New North Center23 March 2015

@SheilaS#pmgct2015

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@SheilaS@TourismCurrents

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@SheilaS@TourismCurrents

Making an impact on Instagram

Post great photos! #duh

Interact, get re-grammed

Smart use of hashtags@SheilaS

#pmgct2015

Page 20: Social photography: visual social media

@SheilaS@TourismCurrents

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@SheilaS@TourismCurrents

Page 22: Social photography: visual social media

@SheilaS@TourismCurrents

How does Instagram fit into YOUR marketing

strategy?@SheilaS

#pmgct2015

Page 23: Social photography: visual social media

@SheilaS@TourismCurrents

Free Instagram analytics -

Iconosquare@SheilaS

#pmgct2015

Page 24: Social photography: visual social media

@SheilaS@TourismCurrents

New on Instagram as of yesterday“Layout“ for iOS

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@SheilaS@TourismCurrents

Tips for Instagram● Square cropping drives composition● It's a mobile-first platform

– Use Iconosquare for desktop work● Put “hashtag pile“ into a comment● Brand hashtags allow sharing● Read Instagram for Business blog

** Bought by Facebook @SheilaS#pmgct2015

Page 26: Social photography: visual social media

@SheilaS@TourismCurrents

Pinterest is....

A Digital Inspiration

Board #smshi@SheilaS#pmgct2015

Page 27: Social photography: visual social media

@SheilaS@TourismCurrents

Page 28: Social photography: visual social media

@SheilaS@TourismCurrents

Page 29: Social photography: visual social media

@SheilaS@TourismCurrents

How does Pinterest fit into YOUR marketing

strategy?@SheilaS

#pmgct2015

Page 30: Social photography: visual social media

@SheilaS@TourismCurrents

Google is not the only game in

town; search is big on Pinterest

@SheilaS#pmgct2015

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@SheilaS@TourismCurrents

Page 32: Social photography: visual social media

@SheilaS@TourismCurrents

For analytics, set up a Pinterest

Business Account

@SheilaS#pmgct2015

Page 33: Social photography: visual social media

@SheilaS@TourismCurrents

Tips for Pinterest● Huge popularity spike● Some legal concerns with pins● It's a discovery platform● Can drive a lot of traffic, so pay

attention to your analytics● Interact with pinners, say thanks● Read Pinterest for Business blog

#smshi@SheilaS#pmgct2015

Page 34: Social photography: visual social media

@SheilaS@TourismCurrents

Untappd is....

A social app for craft beer

#smshi@SheilaS#pmgct2015

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@SheilaS@TourismCurrents

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@SheilaS@TourismCurrents

What about

Snapchat?@SheilaS

#pmgct2015

Page 37: Social photography: visual social media

@SheilaS@TourismCurrents

Don't Forget Old School● Photos to Twitter

– Easy from your phone– Hashtags, incl. #FriFotos & #tbt

● Photos to Facebook Pages– Easy from your phone– Photos usually do well for engagement– Change out header photos– Photos as comments #smshi@SheilaS

#pmgct2015

Page 38: Social photography: visual social media

@SheilaS@TourismCurrents

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40 more photos shared

below this!

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@SheilaS@TourismCurrents

No time for all this?

Create once, use over and

over

Page 46: Social photography: visual social media

@SheilaS@TourismCurrents

Page 47: Social photography: visual social media

@SheilaS@TourismCurrents

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@SheilaS@TourismCurrents

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@SheilaS@TourismCurrents

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@SheilaS@TourismCurrents

Page 51: Social photography: visual social media

@SheilaS@TourismCurrents

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@SheilaS@TourismCurrents

Page 53: Social photography: visual social media

@SheilaS@TourismCurrents

Lots of photos?Create an

Animoto video out of them

#smshi@SheilaS#pmgct2015

Page 54: Social photography: visual social media

@SheilaS@TourismCurrents

Photos + Music = Animoto Video

@SheilaS#pmgct2015

Page 55: Social photography: visual social media

@SheilaS@TourismCurrents

Even MORE Old School:

Go offline with photo walks

#smshi@SheilaS#pmgct2015

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@SheilaS@TourismCurrents

Page 57: Social photography: visual social media

@SheilaS@TourismCurrents

Use snail mail for

your pics#smshi@SheilaS

#pmgct2015

Page 58: Social photography: visual social media

@SheilaS@TourismCurrents

Page 59: Social photography: visual social media

@SheilaS@TourismCurrents

Now that you're a photographer, learn to think

like one#smshi@SheilaS

#pmgct2015

Page 60: Social photography: visual social media

@SheilaS@TourismCurrents

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@SheilaS@TourismCurrents

#smshi

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@SheilaS@TourismCurrents

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@SheilaS@TourismCurrents

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@SheilaS@TourismCurrents

Page 65: Social photography: visual social media

@SheilaS@TourismCurrents

Your last move before shooting with a phone?

Wipe off the lens.#smshi@SheilaS

#pmgct2015

Page 66: Social photography: visual social media

@SheilaS@TourismCurrents

Big social photography

benefit:

SEO#smshi@SheilaS

#pmgct2015

Page 67: Social photography: visual social media

@SheilaS@TourismCurrents

Page 68: Social photography: visual social media

@SheilaS@TourismCurrents

Tip!Use a cheat sheet -

like this one from Visual.ly- to keep up with various social media image sizes

#smshi@SheilaS#pmgct2015

Page 69: Social photography: visual social media

@SheilaS@TourismCurrents

Takeaways● Have a plan, goals, a direction● Photo = self-contained story● Your phone = publishing machine● Create once, use many times● Think like a photographer● Use descriptive text/ALT tag for SEO

#smshi@SheilaS

#pmgct2015

Page 70: Social photography: visual social media

@SheilaS@TourismCurrents

Photo Credits● All photos my own except....● Me with camera:

BJMcCray on Flickr CC● Boy surfing: Waikiki Beach Services● Screaming woman:

kandyjaxx on Flickr CC#smshi@SheilaS

#pmgct2015

Page 71: Social photography: visual social media

Thanks very much!Find these at Slideshare.net/sheilas

Sheila Scarborough

Tourism Currents

@SheilaS

@TourismCurrents