10 Mobile Statistics Tour Operators Need to Know

sales@rezdy.comwww.rezdy.com

10 STATS TOUR OPERATORS NEED TO KNOW ABOUT THE MOBILE TREND

As a tour operator, you know that keeping up with trends in traveler behaviour is critical to getting more bookings and building your business.

Here are X of the most important mobile trend statistics and insights that we pulled together from industry experts that will help you with your mobile strategy.

As a tour operator, you know that keeping up with trends in traveler behaviour is critical to getting more bookings and building your business.

Here are 10 of the most important mobile statistics and insights that we pulled together from travel industry experts that will help you with your mobile strategy.

The Expert:Nielsen

1.Travel-related mobile queries so far during 2013 are up some 66% year-on-year

Report: Mobile Path to Purchase, 2013

→ 31% claim they research travel→ 14% are securing a booking or quotes

2.Almost a third of smartphone users conduct some travel-related activity on their mobile devices

Report: Mobile Path to Purchase, 2013

3.49% of those using mobiles to get prices for travel products do so on aggregators, with both advice sites and operators to help to inform their decisions

Report: Mobile Path to Purchase, 2013

4.Those who book from mobile devices typically have 5.1 research sessions before visiting 3.3 websites to complete the cycle

Report: Mobile Path to Purchase, 2013

The Expert:Amadeus

5.Tablets for travel arrangements and bookings are increasing→ 21% for business travelers→ 9% for leisure travelers

Report: Shaping the future of travel in Australia, 2013

“Without an online presence that involves booking functionality, and

without a web presence optimised for mobile device, Australian travel

operators will increasingly lose out to the regional travel growth happening

within the mobile world.”

Report: Shaping the future of travel in Australia, 2013

6. 20% of Australian households now have at least 1 tablet

Report: Shaping the future of travel in Australia, 2013

“The rapid evolution of online travel distribution from the fixed

to the mobile environment will require travel operators to further

innovate to stay ahead.”

Report: Shaping the future of travel in Australia, 2013

The Expert:Eye for Travel

7. 5.3% of travelers would make a last-minute booking on a tablet up to a week before travel, while 43.8% would do so on mobile

Webinar: How to use social media and mobile to grow sales, brand value and market share in the European and APAC Travel Industries, 2013

Webinar: How to use social media and mobile to grow sales, brand value and market share in the European and APAC Travel Industries, 2013

“Bad mobile experiences such as slow load time, complicated search and selection, poor navigation, and not being mobile-optimised have a

negative impact on revenue.”

5 strategic mobile tips from top travel brands, 2013

“Use bigger pictures, tappable spaces, and clearly presented

information. Think click-to-call tracking, appropriate display ads,

emails and landing pages.”

The Expert:TripAdvisor

8. 94% of TripAdvisor customers are using mobile to research local things to do

Report: TripAdvisor goes mobile, 2012

The Expert:Google

9. 59% of Asian leisure travelers want to book travel products “whenever they can” and “wherever they can”

Google via Web in Travel Conference, 2013

10. 23% of leisure travelers and 26% of business travelers use their mobile browser to book vacation activities

Google/Ipsos MediaCT report: The 2012 Traveler, 2012

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About Rezdy

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Scenic flightsATV tours

Helicopter flightsSea kayakingSailing trips

Shuttles

...just to name a few

Fishing chartersGPS guided tours

Walking toursSurf schools

Cruises & historic toursSkydiving

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sales@rezdy.comwww.rezdy.com

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