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Here we pull together some of the most compelling statistics and insights from experts in the travel industry. Tour operators, take note.
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10 STATS TOUR OPERATORS NEED TO KNOW ABOUT THE MOBILE TREND
As a tour operator, you know that keeping up with trends in traveler behaviour is critical to getting more bookings and building your business.
Here are X of the most important mobile trend statistics and insights that we pulled together from industry experts that will help you with your mobile strategy.
As a tour operator, you know that keeping up with trends in traveler behaviour is critical to getting more bookings and building your business.
Here are 10 of the most important mobile statistics and insights that we pulled together from travel industry experts that will help you with your mobile strategy.
The Expert:Nielsen
1.Travel-related mobile queries so far during 2013 are up some 66% year-on-year
Report: Mobile Path to Purchase, 2013
→ 31% claim they research travel→ 14% are securing a booking or quotes
2.Almost a third of smartphone users conduct some travel-related activity on their mobile devices
Report: Mobile Path to Purchase, 2013
3.49% of those using mobiles to get prices for travel products do so on aggregators, with both advice sites and operators to help to inform their decisions
Report: Mobile Path to Purchase, 2013
4.Those who book from mobile devices typically have 5.1 research sessions before visiting 3.3 websites to complete the cycle
Report: Mobile Path to Purchase, 2013
The Expert:Amadeus
5.Tablets for travel arrangements and bookings are increasing→ 21% for business travelers→ 9% for leisure travelers
Report: Shaping the future of travel in Australia, 2013
“Without an online presence that involves booking functionality, and
without a web presence optimised for mobile device, Australian travel
operators will increasingly lose out to the regional travel growth happening
within the mobile world.”
Report: Shaping the future of travel in Australia, 2013
6. 20% of Australian households now have at least 1 tablet
Report: Shaping the future of travel in Australia, 2013
“The rapid evolution of online travel distribution from the fixed
to the mobile environment will require travel operators to further
innovate to stay ahead.”
Report: Shaping the future of travel in Australia, 2013
The Expert:Eye for Travel
7. 5.3% of travelers would make a last-minute booking on a tablet up to a week before travel, while 43.8% would do so on mobile
Webinar: How to use social media and mobile to grow sales, brand value and market share in the European and APAC Travel Industries, 2013
Webinar: How to use social media and mobile to grow sales, brand value and market share in the European and APAC Travel Industries, 2013
“Bad mobile experiences such as slow load time, complicated search and selection, poor navigation, and not being mobile-optimised have a
negative impact on revenue.”
5 strategic mobile tips from top travel brands, 2013
“Use bigger pictures, tappable spaces, and clearly presented
information. Think click-to-call tracking, appropriate display ads,
emails and landing pages.”
The Expert:TripAdvisor
8. 94% of TripAdvisor customers are using mobile to research local things to do
Report: TripAdvisor goes mobile, 2012
The Expert:Google
9. 59% of Asian leisure travelers want to book travel products “whenever they can” and “wherever they can”
Google via Web in Travel Conference, 2013
10. 23% of leisure travelers and 26% of business travelers use their mobile browser to book vacation activities
Google/Ipsos MediaCT report: The 2012 Traveler, 2012
Follow @rezdy_com for more!
About Rezdy
We provide powerful online booking software for niche tour operators
Scenic flightsATV tours
Helicopter flightsSea kayakingSailing trips
Shuttles
...just to name a few
Fishing chartersGPS guided tours
Walking toursSurf schools
Cruises & historic toursSkydiving
Want to learn more? Get in touch!
Aus: +61 (0) 2 8244 3060USA: +1 415 655 1633