X Media Lab Sounds Digital London - Jason DaPonte

@jasondaponte

Source: Carphone Warehouse – Mobile Life 2007

The Promise:

‘Your mobile can do anything!’

The Promise:

Statistic: We have an average of 1.3 mobiles each

The Promise:

Teens frequently have a handset for each network

Source: International Telecommunications Union (UN)

The Promise:

Statistic: There are more of them than there are of us

2009: 4.6b ACTIVE mobiles

2008: World population – 6.7b people

2008: 1b+ mobiles sold worldwide

Reality check:

49% of the UK adult public has used mobile data

21% of the UK adult public listens to music on their mobile at least once/month

51% of UK 13 – 17yo listen to music on their mobile at least once/month

Fe_llya on Flickr

So what is this ‘mobile’ thing anyway?

Any interaction with an audience over a portable device or within a mobile situation

We-make-money-not-art on Flickr

How are we doing it?

Take advantage of the unique properties of the medium

Personal

Sociable

Portable

Immediate

Location aware

CONTEXT

So what is context?

So what is this ‘mobile’ thing anyway?

Mobile web Mobile media Apps/Widgets

So what is this ‘mobile’ thing anyway?

Personalised homepage

Choose and rearrange topics

Set location

Mobile web

So what is this ‘mobile’ thing anyway?Mobile web

So what is this ‘mobile’ thing anyway?Mobile web

So what is this ‘mobile’ thing anyway?

Connecting to global audiences not served by PCMobile web

Desktop PC % of total Mobile % of total

United Kingdom 69% United Kingdom 62%

United States 10% United States 8%

Canada 2% Nigeria 6%

Netherlands 1% Kenya 4%

Australia 1% South Africa 2%

So what is this ‘mobile’ thing anyway?Mobile media

MUSIC SCREENSHOTS

So what is this ‘mobile’ thing anyway?

Mobile media doesn’t have to be short!Mobile media

On-Demand Radio Streams - Average Duration

0

10

20

30

40

Computer GamesConsole

Mobile

Ave

rage

Dura

tion (

Min

ute

s)

On-Demand TV Streams - Average Duration

0

10

20

30

40

Computer GamesConsole

Mobile

Ave

rage

Dura

tion (

Min

ute

s)

So what is this ‘mobile’ thing anyway?

Inbound video creativityMobile media

So what is this ‘mobile’ thing anyway?

Stat: Over 2B downloaded iPhone apps

1B from April 2009-September 2009 alone

(And don’t forget iPad, Android, Blackberry, Nokia…)

Apps/Widgets

So what is this ‘mobile’ thing anyway?

50 Billion apps are projected for 2012 (a $17.5 billion market)Source: GetJar 2010

Apps/Widgets

So what is this ‘mobile’ thing anyway?

Good apps:

Makes your life easier

Uses unique hardware

Makes a better media device

Makes it FUN (aka GAMES)

Apps/Widgets

So what is the problem?

• Costs

“what a month overseas + iPhone gets you”

http://www.flickr.com/photos/metropolitician

So what is the problem?

• Costs

• Technology

Gabriel Lopez on Flickr

So what is the problem?

• Costs

• Technology

• Fragmentation

2009: 4.6b ACTIVE mobiles

2008: World population – 6.7b people

2008: 1b+ mobiles sold worldwide

2009: 4.6b ACTIVE mobiles

2008: World population – 6.7b people

2008: 1b+ mobiles sold worldwide

So what is the future?

Prediction: Mobiles will take centre stage to become primary computing devices

Tambaco the Jaguar on Flickr

So what is this ‘mobile’ thing anyway?

Prediction: Messaging types (and contacts) will converge

So what is the future?

Prediction: Everything becomes connected and these objects will become prevalent

Mac Funamizu on Petitinvention

So what is the future?

Prediction: Everything will be filtered by location

University of Washington

http://www.microvision.com

So what is the future?

Prediction: Everything will be filtered by location

So what is the future?

Mass participation and creativity will grow

OCARINA

So what is the future?

The rest of the world will connect – and we can’t predict what that will mean

So what is the future?

Our mobiles will be our constant connections to ‘the cloud’

Your mobile was just the FIRST connected device.

Thanks.Jason DaPonte

jason.daponte@bbc.co.uk

http://jasondaponte.wordpress.com

@jasondaponte