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CROWDSOURCING QUESTIONS
@jonathanbriggs
http://bit.ly/hypershare
WORKING WITH IDEAS
@jonathanbriggs
THE IDEA OF A MASHUP
CHOOSE A BRAND
Agree in pairsBrand that could benefit from digital
(10 mins)
MASHUP IDEAS
Data Sources + Technologies + BrandGenerate as many as possible
Choose the best one
(20 mins)
PRESENT BEST IDEAS
Brand + Data + Technology(10 mins)
DEVELOP AN IDEA
Choose the best ideasGive it a cool name
Groups of 4+Discuss and agree one idea
(5 mins)
DEVELOP AN IDEA:ADD SOME DETAIL
INCLUDE AN ACTIVATION STRATEGYSHOW VALUE TO THE BRAND & HOW TO MEASURE
PREPARE PRESENTATION
Single Flip Chart3 minute presentation
(30 mins)
PRESENTATIONS
in the prison!
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