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LIBRARIES TODAY – PORNAINEN - FINLAND Trends Working together Ideas Marketing secrets Libraries today – 9.11-11.11.2017,Sofia Library Director Marianne Lindblad Pornainen, Finland

Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

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Page 1: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

LIBRARIES TODAY – PORNAINEN - FINLAND

•Trends•Working together•Ideas•Marketing secrets• Libraries today – 9.11-11.11.2017,Sofia • Library Director Marianne Lindblad• Pornainen, Finland

Page 2: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

PORNAINEN - VITAL MUNICIPAL INSOUTHERN FINLAND

Page 3: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

PORNAINEN

• Founded 1869

• 5 139 residents

• Tax rate 20,50

• The nearest bigger towns:

• Järvenpää 17 km

• Porvoo 25 km

• Helsinki (the capital) 55 km

Pornainen is well known for:

- Culture landscapes and nature trail

- The famous Finnish writer Mika Waltari spent his summers in Pornainen

- Pornainen has been the filming site of many domestic films

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LINKS - PORNAINEN

• www.pornainen.fi

• www.meidanpornainen.fi/

• www.pornainen.fi/files/4714/6338/4537/Nahtavyydet_ja_majoitukset.pdf

Page 5: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

PORNAINEN LIBRARY

Page 6: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

PORNAINEN LIBRARY

Page 7: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

PORNAINEN LIBRARY

Page 8: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

PORNAINEN LIBRARY

Page 9: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

PORNAINEN LIBRARY

• First public library was founded 1871 by the local people.

• Its activety slowely went down by the year 1915.

• The municipality library of Pornainen was foundet 1944 and it startedits activity 1945.

• From 1999 library is located in current premises in the center of Pornainen.

• Staff: library director and 2 library assistants.

• This year big renovation: new floor and new circulation desk-> attention to ergonomics and well-being at work.

Page 10: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

PORNAINEN LIBRARY –STATISTICS 2016

• Collections: 39 422

• Collections: Books, total 34 631

• Acquistions: 2 234

• Acquistions: Books, total 1 995

• Loans, total: 68 482

• Loans: Books, total 52 282

• Borrowers 1 893

• Library visits 38 263

Page 11: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

PORNAINEN LIBRARY – MORE STATISTICS

• Statistics from 2016 E- material

Collections: eBooks 76

Acquisitions: eBooks 121

Loans: eBooks instances of use 275

eMusic: logins 31

Loans: eMusic instances of use 281

Loans: eMagazines instances of use

1,652

Page 12: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

LOVE STATISTICS?

• Finnish Public Libraries statistics: (starting from 1999)

• http://tilastot.kirjastot.fi/?lang=en

• If you do not just want to look for numbers you can visualize the presentation:

• http://visualisointi.kirjastot.fi/tilastot/#!/en/kartta/Asukasluku/perus/%5B%22Koko%20maa%22%5D/17/kunta/non/1999/off/Valitse%20kunta/%5B%5D/%5B%5D/1999/off/%5B%5D

Page 13: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

PORNAINEN LIBRARY – WORKING TOGETHER WITH:• Local schools and nurserys

• ”Smithy” for young adults age 17-29

• Youth and exercise office of Pornainen

• Adult Education Centre http://www.mantsalanopisto.fi/english

• Music College https://www.porvoo.fi/porvoonseudun-musiikkiopisto

• Volunteer Fire http://pornaistenvpk.liekit.fi

• Red Cross

• The Martha Organization http://www.martat.fi/info/in-english/

• Local companys and associations

• Celia https://www.celia.fi/eng/

• Senior Citizen Info

• Local people (great cultural heritage project www.sanapaltti.fi)

• And many others…

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EVENTS

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EVENTS

Page 16: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

CELIA LIBRARY

• Celia is a national center for accessible literature and publishing in Finland, working toward equality in reading and learning. Celia belongs tothe administrative sector of the Ministry of Education and Culture.

• Equal access to literature and information for print disabled persons.• Celia produces and distributes literature in accessible formats, such as

talking books, e-books and braille books, together with public libraries and publishers. In addition to fiction and non-fiction, Celia also produces and distributes textbooks in accessible formats to all educational levels. Through the electronic service channel Celia offers about 40 000 books.

• How to get access to Celia’s services?• If you have a print disability and need accessible media in Finnish, please

contact your local library to assist you. The service is free for it`s users!

Page 17: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

WHO CAN USE CELIA?

• If reading an ordinary book is difficult for examble due to:

• Visual impairment

• Dyslexia

• Impaired vision

• Illness or injury which makes difficult to read printed book

• Temorarily poor perfomance

• Organisations whose users include persons with print disabilities

• Poor Finnish language skill is not a reason to use Celia!

• Today Celia serve approximately 30 000 users through public libraries, academic libraries and other institutions.

Page 18: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

TEACHING TO USE CELIA LIBRARY

Page 19: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

Page 20: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

LIBRARIES IN FINLAND NOW!

• Public Libraries Act (1492/2016)

• http://www.finlex.fi/fi/laki/kaannokset/2016/en20161492

• Section 6 Duties of public libraries (1) Public libraries are tasked with: 1) providing access to materials, information and cultural contents; 2) maintaining versatile and up-to-date collections; 3) promoting reading and literature; 4) providing information services, guidance and support in the acquisition and use of information and in versatile literacy skills; 5) providing premises for learning, recreational activities, working, and civic activities; 6) promoting social and cultural dialogue.

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SOME MAIN TOPICS IN FINNISH LIBRARIES

• Discussion what is the role of the libary when talking about:

• Network environment. Who should be teaching people to learn to use differenkind of websites?

• The Finnish Public Libraries Statics wants more information thanbefore, now libraries have to gather statistical information about

events and exhibitions.

• Want to know more about what is important now?

•VISIT: http://now.libraries.fi/

Page 22: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

NO IDEAS FOR MARKETING YOUR LIBRARY?

•STEAL IDEAS!•You do not have to inventeverything yourself!

•Visit: http://hankkeet.kirjastot.fi/ohjeita/finnish-public-library-project

Page 23: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

Photos: Chris Gurney

MARKETING WITH SOFT TOYS

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BUCKET MANIA!

Page 25: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

HOMEWORK FOR THE ROAD

• Think about what partners you library have now and whom could beyou new partners? How they can be contacted?

• Remember that not everythong has to do by yourself. Your library canprovide the space and help with advertising.

• What advertising channels you have now? What could be your newchannels?

• Could your library go bucket crazy?

Page 26: Trends Working together Ideas Marketing secrets...LIBRARIES TODAY –PORNAINEN - FINLAND •Trends •Working together •Ideas •Marketing secrets •Libraries today –9.11-11.11.2017,Sofia

KIITOS – THANK YOU

• Want to know more? Write me:

[email protected]