CROWDSOURCING QUESTIONS

@jonathanbriggs

http://bit.ly/hypershare

WORKING WITH IDEAS

@jonathanbriggs

THE IDEA OF A MASHUP

CHOOSE A BRAND

Agree in pairsBrand that could benefit from digital

(10 mins)

MASHUP IDEAS

Data Sources + Technologies + BrandGenerate as many as possible

Choose the best one

(20 mins)

PRESENT BEST IDEAS

Brand + Data + Technology(10 mins)

DEVELOP AN IDEA

Choose the best ideasGive it a cool name

Groups of 4+Discuss and agree one idea

(5 mins)

DEVELOP AN IDEA:ADD SOME DETAIL

INCLUDE AN ACTIVATION STRATEGYSHOW VALUE TO THE BRAND & HOW TO MEASURE

PREPARE PRESENTATION

Single Flip Chart3 minute presentation

(30 mins)

PRESENTATIONS

in the prison!