Why Your Business Should Use SMS Mobile Marketing

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Never ignored.

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1. Relevance

• 87% of Americans have mobile phones • 73% say it’s their no. 1 most-used

technology device• 25% of all U.S. households have

ditched their landlines!

2. Open Rates (ZOMG!)

• 97% of all SMS marketing texts are opened by recipients

• 95–98% of text messages are read within minutes of receipt

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3. SMS Is Fresh

• Other channels (email, print) are saturated and overrun with junk mail and spam

• SMS is still a fresh, untapped resource

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4, 5. SMS Is Affordable & Easy

• Every day there’s a cool new tool on the market that makes it even easier to send SMS campaigns

• As more vendors get in on the action, costs continue to drop—which is great for you!

6. Appointment Reminders

SMS reminders can reduce no-shows by 50% or more—which means you can …

Save a TON of money—and put it back into your business (or into your pocket)

7. Build Lasting Relationships

33% of email addresses change on a yearly basis, but … People are keeping their cell phone number for LIFE

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“Think about the value of a phone number; it’s like having your customer’s IP address.”

– Jared Reitzin, MobileStorm

8. Coupons

Mobile coupons are 10x more likely to be redeemed than traditional coupons

-Borrell Associates 2010

9. You Can Track It

• Opt-in population• New subscribers• Quit rate/opt-outs• Response rate• Conversion/sales rate

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10. High Deliverability

• There are virtually no delivery issues with SMS

• If you send it, they will get it, and right to their pocket (next to their wallet)

• SMS is the “certified mail” of digital communications

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11. Voting and Contests

• Fun and engaging way for consumers to interact with your brand

• Examples: American Idol, Mini Cooper

12. Keyword / Short Code Campaigns

• “Text JENNY right now to 867530(9) for a free iTunes gift card …”

• “Text SPINE to 555121 for a free spinal alignment consultation”

13. Mobile Greetings

• Raise awareness, build customer loyalty, stay top of mind!

• Send birthday cards or special announcements for your patients, clients, or customers

14. Geo-targeting

Automatically send text coupons when people are shopping in the vicinity of your businesses

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15. Automation

• “Set it and forget it”

FAQs

Is text message marketing even legal?

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Do I need text message marketing software?

How do I not come across as spammy?

How frequently can I send messages?

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What else do I need to know to be successful?

A Proven Formula

• SMB + SMS = ROIx (zOMG)• NOW’s the time to get involved• We can help you take advantage of

SMS marketing!• Just get in touch with us for next steps

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Questions?

We’d love to help.

• Just get in touch!

www.losangeleswebstrategies.com

(213) 607-9100