Why Arts Nonprofits Must Use Social Media

Don‘t

Why

NOT Talk to Strangers:

Arts OrganizationsSocial MediaUseMUST (now)

By:Sam DavidsonCoolPeopleCare.org

Sam Davidson•Began blogging in 2004

•Worked in corporate and nonprofit sectors

•Started Cool People Care in 2006•Published New Day Revolution: How

to Save the World in 24 Hours in 2007

•Worked with over 2,000 nonprofits to list over 5,500 events on

CoolPeopleCare.org•Speak about Gen Y, social media,

nonprofit leadership, social entrepreneurship, community change

•Only visited three art museums•Can quote most episodes of Saved

by the Bell

A confession

I cheated on my

art appreciation finalin college.

(Instead of going to the

museum to look at paintings, I

Googled them.)

A New Customer

Generation Y

The Millennials

76 Million

Born after 1980

A New Customer

Defining CharacteristicsAccess

Collaboration

Life/Work Balance

Engagement

A New Consumer Model

The Old Model

Stranger Customer Advocate

A New Consumer Model

Characteristicsof theOld Model

Transactional Singular One Way

A New Consumer Model

The New Model

Stranger Customer Advocate

Friend Loyal Customer

A New Consumer Model

Characteristicsof theNew Model

Relational Communal Conversational

A New Conversation

A New Conversation

Create a compelling

Choosethe right

Make a worthwhile

message.

tools.commitment.

createWhat will you

Sam DavidsonCoolPeopleCare.orgSam@CoolPeopleCare.org(615) 260-3082

today?