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A quick presentation on why arts organizations must use social media if they are to thrive in the future. Because of Gen Y, a new consumer model has developed and these nonprofits must get on board.
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Don‘t
Why
NOT Talk to Strangers:
Arts OrganizationsSocial MediaUseMUST (now)
By:Sam DavidsonCoolPeopleCare.org
Sam Davidson•Began blogging in 2004
•Worked in corporate and nonprofit sectors
•Started Cool People Care in 2006•Published New Day Revolution: How
to Save the World in 24 Hours in 2007
•Worked with over 2,000 nonprofits to list over 5,500 events on
CoolPeopleCare.org•Speak about Gen Y, social media,
nonprofit leadership, social entrepreneurship, community change
•Only visited three art museums•Can quote most episodes of Saved
by the Bell
A confession
I cheated on my
art appreciation finalin college.
(Instead of going to the
museum to look at paintings, I
Googled them.)
A New Customer
Generation Y
The Millennials
76 Million
Born after 1980
A New Customer
Defining CharacteristicsAccess
Collaboration
Life/Work Balance
Engagement
A New Consumer Model
The Old Model
Stranger Customer Advocate
A New Consumer Model
Characteristicsof theOld Model
Transactional Singular One Way
A New Consumer Model
The New Model
Stranger Customer Advocate
Friend Loyal Customer
A New Consumer Model
Characteristicsof theNew Model
Relational Communal Conversational
A New Conversation
A New Conversation
Create a compelling
Choosethe right
Make a worthwhile
message.
tools.commitment.
