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© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
MULTILINGUAL
UPDATESOctober – November - 2014
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
CHINA
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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CHINA’S SECOND BIGGEST
SEARCH ENGINE REPORTS
100% INCREASE IN
REVENUE. Qihoo 360 Technology
reported revenues of $376.4 million in Q4.
SOURCE China Internet Watch
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
DENMARK
© Search Laboratory Ltd 2014. All rights reserved.
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1 IN 3 SHOPS EXPECT A
10% INCREASE IN
CHRISTMAS SALES
COMPARED TO 2013. Online
Christmas trading stands for more than 20% of the
overall Christmas sales.SOURCE FDIH
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
FINLAND
© Search Laboratory Ltd 2014. All rights reserved.
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DIGITAL AD SPENDING IS
MORE THAN TV FOR THE
FIRST TIME. Nearly 24% of total ad
spending during Q3 was devoted to digital.
SOURCE e-Marketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
FRANCE
© Search Laboratory Ltd 2014. All rights reserved.
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22% OF ALL CHRISTMAS
SHOPPING WILL BE DONE
ONLINE. The estimated spend is €11.1
billion, a 10% increase from last year.
SOURCE 20minutes & ZDNet
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
GERMANY
© Search Laboratory Ltd 2014. All rights reserved.
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GERMANS WILL BE
SPENDING 20% LESS ON
CHRISTMAS PRESENTS
THIS YEAR. 18% of these will be
purchased online.
SOURCE statista
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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ONLY 20% OF CONSUMERS
RESEARCH ONLINE
BEFORE MAKING A
PURCHASE. This is just above the
European average.
SOURCE t3n
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
ITALY
© Search Laboratory Ltd 2014. All rights reserved.
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ONLINE CHRISTMAS SALES
SET TO INCREASE BY 35%. Beauty, sport, travel and fashion sectors are
estimated to take the lead.
SOURCE GirlGeeklife
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
NETHERLANDS
© Search Laboratory Ltd 2014. All rights reserved.
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DUTCH SPEND AN
AVERAGE OF €25 ON
CHRISTMAS PRESENTS. This
is below the European average.
SOURCE BANKEN.NL
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
SPAIN
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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ECOMMERCE IS EXPECTED
TO BREAK RECORDS THIS
CHRISTMAS. The majority of purchases
are made between 1st and 15th December.
SOURCE design.gobalo & Cinco Días
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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48% OF ONLINE SHOPPERS
PREFER TO BUY VIA THEIR
MOBILE DEVICE
SOURCE elEconomista.es
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
SWEDEN
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
DIGITAL SALES WILL
ACCOUNT FOR 42% OF
INTERNET USERS’ TOTAL
CHRISTMAS SPENDING
THIS YEAR. SOURCE e-Marketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
GOOGLE’S ‘CONSUMER
BAROMETER’ HAS
LAUNCHED. This tool will help marketers
to better understand their clients.
SOURCE Internetworld
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
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