What's New in Global Ecommerce in October & November 2014

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MULTILINGUAL

UPDATESOctober – November - 2014


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CHINA


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CHINA’S SECOND BIGGEST

SEARCH ENGINE REPORTS

100% INCREASE IN

REVENUE. Qihoo 360 Technology

reported revenues of $376.4 million in Q4.

SOURCE China Internet Watch


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DENMARK


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1 IN 3 SHOPS EXPECT A

10% INCREASE IN

CHRISTMAS SALES

COMPARED TO 2013. Online

Christmas trading stands for more than 20% of the

overall Christmas sales.SOURCE FDIH


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FINLAND


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DIGITAL AD SPENDING IS

MORE THAN TV FOR THE

FIRST TIME. Nearly 24% of total ad

spending during Q3 was devoted to digital.

SOURCE e-Marketer


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FRANCE


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22% OF ALL CHRISTMAS

SHOPPING WILL BE DONE

ONLINE. The estimated spend is €11.1

billion, a 10% increase from last year.

SOURCE 20minutes & ZDNet


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GERMANY


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GERMANS WILL BE

SPENDING 20% LESS ON

CHRISTMAS PRESENTS

THIS YEAR. 18% of these will be

purchased online.

SOURCE statista


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ONLY 20% OF CONSUMERS

RESEARCH ONLINE

BEFORE MAKING A

PURCHASE. This is just above the

European average.

SOURCE t3n


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ITALY


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ONLINE CHRISTMAS SALES

SET TO INCREASE BY 35%. Beauty, sport, travel and fashion sectors are

estimated to take the lead.

SOURCE GirlGeeklife


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NETHERLANDS


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DUTCH SPEND AN

AVERAGE OF €25 ON

CHRISTMAS PRESENTS. This

is below the European average.

SOURCE BANKEN.NL


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SPAIN


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ECOMMERCE IS EXPECTED

TO BREAK RECORDS THIS

CHRISTMAS. The majority of purchases

are made between 1st and 15th December.

SOURCE design.gobalo & Cinco Días


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48% OF ONLINE SHOPPERS

PREFER TO BUY VIA THEIR

MOBILE DEVICE

SOURCE elEconomista.es


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SWEDEN


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DIGITAL SALES WILL

ACCOUNT FOR 42% OF

INTERNET USERS’ TOTAL

CHRISTMAS SPENDING

THIS YEAR. SOURCE e-Marketer


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GOOGLE’S ‘CONSUMER

BAROMETER’ HAS

LAUNCHED. This tool will help marketers

to better understand their clients.

SOURCE Internetworld


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