What is Pinterest?

Julie DiCaroJoan Daluga

Pinterest 101

Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting, also known as "pinning", images or videos.

Pinterest Defined

Pinterest is a social network meant to "connect everyone in the world through the things they find interesting"

Pinterest Defined

Launched in 2008, Pinterest now boasts over 12 million unique visitors per month.Pinterest works especially well for businesses that can share their merchandise or story through photos.“Pinterest is 2012’s hottest website” - CNN

Why Pinterest?

Why Pinterest?

OMG!

68.2% women Age Demographics:

12 to 17 – 4.1%18 to 24 – 17.3%25 to 34 – 27.4%35 to 44 – 22.1%45 to 54 – 17.9%

28.1% of users have an annual household income of $100,000+While more spenders are on Facebook, the bigger spenders are on Pinterest.

Who’s On Pinterest?

Weekly visits hit nearly 29 million in July (2012), up from 1.27 million a year earlier(That’s an increase of 2,183%)

Visits to Pinterest

Average time spent on Pinterest: 15.8 minutes

YouTube – 16.4 minutesFacebook – 12.1 minutesTwitter – 3.3 minutes

Time Spent On Pinterest

Pinterest has more referral traffic than LinkedIn, Google +, and YouTube combined.

Pinterest – 3.6%YouTube – 1.05%Google + - 0.22%LinkedIn – 0.2%

Pinterest Referral Traffic

Pin: an image added to PinterestBoard: a set of theme based pinsPinning: the act of visually sharing contentRepin: reposting somebody else's pinPin it Button: button that can be placed on websites to facilitate sharing on PinterestFollowers: people who see your pins (similar to Facebook ‘friends’ or ‘fans’)

Pinterest Lingo

Pinterest Lingo

Boards Pins

Your Pinterest “Pinfeed”

People who have commented on, liked, or repinned my pins

Suggested Follows

• Pinterest users can create multiple ‘boards’ for free.• Pinterest photos link directly to the web site from which the photo was shared.• By clicking on the “pin,” traffic can be instantly directed to a business website.

Pinterest Highlights

Who is using Pinterest?

Source: www.Mashable.com

What are people doing on Pinterest?

Source:www.Mashable.com

For example, you can add a pin to a board by cutting and pasting the url from the site where the object was found.

The pin will then “populate” by grabbing photos from the url you entered.

The Pin will then show up on your Board and in the “pinfeed” of all the people who have opted to follow your Pins.

If someone likes your Pin, they can “like” or comment on it . . .

. . . Or, they can “repin” my Pin onto one of their Boards.

But (and here’s the real beauty of Pinterest), if someone clicks twice on my Pin, they will be taken to the website where I found the item in the first place.

Now the person who liked my Pin enough to click on it knows exactly where to go to buy the item.

Visual content you already havePhotos from a company mixer, team outings, etc.

How Businesses Can Use Pinterest

Executive headshots and bios for each person How Businesses Can Use Pinterest

Strong visuals from blog articlesInfographics and data chartsEbooks and white papers

take screenshot of excerpts

Photos of your happy customers

How Businesses Can Use Pinterest

Stand out as an industry thought leaderAdd links in the descriptions of your pins Create a video galleryUse hashtagsFeature offline events

Social Media WeekFun Chicago happenings

Showcase your business' personality

How Businesses Can Use Pinterest

How Businesses Can Use Pinterest

Red Eye doing everything right.

How Businesses Can Use Pinterest

So this great pin from our friends at Red Eye . . .

How Businesses Can Use Pinterest

….. Links to this Red Eye article.

Like Facebook and Twitter, Pinterest can also be used to improve SEO rankings. Some ways to use Pinterest to help with SEO are:

1. Link Pinterest to a Twitter/Facebook page2. Add “Pin it” buttons to your website3. Frequently include links to your website in your pins4. Add keywords to your pins to push them up in the search

rankings5. Accumulate links that point back to your website from

Pinterest.

Five Steps To Pinterest SEO Success(Or, “Where Julie and Joan Go Way Outside Their Comfort Zone for the Sake

of the Presentation”)

Who’s Doing It Right?

Who’s Doing It Right?

Who’s Doing It Right?

Who’s Doing It Right?

Who’s Doing It Right?

Contrary to popular belief, you don’t need stunning visuals to win Pinterest, you just need the creativity to work with what you have.

Who’s Doing It Right?

435 Digital’s Pinterest Page

As you can see, it needs more content! Which brings us to . . .

Your Homework!

Come on, you didn’t think we were feeding you for FREE, did you? Here’s what you do:1. Go to Pinterest.com2. Log in as 435 Digital

1. Uid: 435digital2. Pw: digital

3. Add two pins each to our Pinterest page. You can post to one of the existing boards or create one (or two) of your own!

4. Feel free to add pins to our Pinterest page (especially from our blog and website!) whenever you feel like it.

Thanks for coming! Go forth and Pin!

NOTES