The What, Why and HowMarch 2012

What is Pinterest?“A content sharing service that allows members to "pin" images, videos and other objects to their pinboard.”- Pinterest

“The latest craze in social media – the chic new visually stimulating social sharing site is quickly joining the likes of Facebook, Twitter and StumbleUpon.”- Jeff Bullas, jeffbullas.com

What is Pinterest?

"A fun reminder of the clothes I will never afford/fit into, the home decor I will never afford/fit into our small house, the recipes and crafts I am too lazy to ever make, the sayings I wasn't clever enough to think of my own, the photos I wish I had taken but didn't."

What is Pinterest?

Pinterest reached 10M (U.S.) monthly uniques faster than any standalone site…. EVER

The New, Shiny Toy

Women Rule!

Female

Male

30%

70%

How Does Pinterest Make Money?

Revenue Could Also Come From…

• Advertising through branded campaigns, outbound links and traditional ads.

• Ecommerce partners for affiliate links• Selling goods and services to users (e.g. virtual

goods, printed collections, premium tools)• Selling user data/analytics

Let’s Get Started – 1, 2,31. Ask for an invitation2. Create a Pinterest profile. 3. Link a Twitter account and upload a branded

logo4. Follow other people with the same

"interests" as your brand5. Create boards6. Pin, pin, pin

Get the Browser Add-On

Place it on Website or Blog

Use an iPhone

What to Pin, What to Pin?

How to Pin

Your Text Here

Step#1:Select Image

Step #2After clicking on “Pin It” button in browser or Website, images will appear. Select the one you want to appear.

Step 3:Click on “Pin This”

Step 5:Pick the board for it appear, write a short description and, if you want, also post it to Twitter

What’s in it for PR and Marketers?

The Power of Referrals

“This is big”- TechCrunch, March 8, 2012

Links, Baby!

Every pin links back to a Website. The more something is pinned or repinned, the bigger the potential for referral traffic.

The Power of Referrals

Everyone’s Climbing on the Bandwagon

Engagement

• More than 80% of all pins are re-pins, which shows Pinterest’s viral potential.

• Comments and likes on your pins show fans are engaged and invite others to join in the conversation about your content.

An infographic is

pinned

And then this

happens…..

Contests

• Best PinboardUsers create a pin board; brands select the best one.

• Most likes/repinsEntrants create pinboards and specific images for users to like and/or re-pin. Winner(s) based on the amount of likes/re-pins they receive.

• Sweepstakes EntriesRandom winners drawn from a pool on entries. People can enter the sweepstakes by repining an image and/or following a brand on Pinterest.

Metrics

• Pinterest currently doesn’t provide analytics or metrics

• You can track referrals using a service such as Google Analytics

New Analytics Services Are Coming

Copyright

• TOS updated to remove Pinterest’s right to sell a user’s content.

• It also released simpler tools for people to report alleged copyright or trademark infringements.

No Pinterest for You!

Websites can block people from pinning their content by inserting a small piece of

code provided by Pinterest

No Pinterest for You!

Copyright

1. Try to pin original content2. If you pin something, make sure there’s a link to

the original Web site so the owner gets referral traffic

3. If you get a DMCA Take Down Notice, comply…immediately.

Thanks!Mark Evans

Principal, ME Consulting“Helping startups and entrepreneurs succeed”

www.markevans.camark@markevans.caTwitter: @markevans

LinkedIn: http://ca.linkedin.com/in/markev