Walkers Crisps `flavour Competition

WALKERS CRISPS FLAVOUR COMPETITION

THE AIM/CONCEPT

To raise funds Test/create flavour's Expand the brand Let the public have an opinion Encourage debate about what made a great

crisp flavor

THE TARGET AUDIENCE

Demographic/Psychographic groups Age-16 + Race- all race Gender- Mostly males Social Class- Mainstreamers Religion- some religions would eat certain crisps.

(1.2m flavour ideas) £50,000 prize & 1% of all future sales of the winning

flavour.

THE WINNER

Emma Rushin – Derby Two children and husband.

•Builders Breakfast Flavour •232, 336 votes / 22%

•Votes• Walkers website• SMS• Facebook• Mobile• Email

•Build dream house

THE OTHER FLAVOURS

http://www.youtube.com/watch?v=KMzn318vOs0

EXAMPLES WITH SIMILAR PRODUCTS

J20 £20,000

Smith’s 1% of the sales

+$30,000

THE FORM OF MEDIA BEING USED

OTHER FORMS OF MEDIA

Public relationsCampaign.”flavour team”

BIBLIOGRAPHY

http://www.j2o.co.uk/how-it-works.aspx http://richclark.files.wordpress.com/2010/02/

walkers.jpg http://www.thisisderbyshire.co.uk/Belper-wom

an-wins-Walkers-search-new-flavour-crisp/story-11587496-detail/story.html

http://simonfoodfavourites.blogspot.com/2009/12/do-us-flavour-smiths-new-flavour.html

http://www.thehiveblog.com/uncategorized/profero-thumbsup-walkers-do-us-a-flavour

THANK YOU