View
1.053
Download
0
Category
Tags:
Preview:
DESCRIPTION
presentation about social media for artists at the SEA Conference on Drury Campus in Springfield, MO 3.13.10
Citation preview
Who’s This?
Andy FordChief Insights OfficerNoble Communications/Culture WavesTwitter.com/aford aford.posterous.com andy.ford@culturewav.es
•This entire presentation is available at www.afordrunning.com
1Saturday, March 13, 2010
What You Will See Today
• Social Media Discussion
• The New ROI
2Saturday, March 13, 2010
3Saturday, March 13, 2010
5 Social Media Drivers
4Saturday, March 13, 2010
•Handsets are continuing to evolve their portable computing credentials•Continued investment in network capacity•Boundaries between fixed and mobile drop daily•Locationally based services will continue to rise•driving activity through social media will give artists unprecedented relevance
5Saturday, March 13, 2010
•DVR Viewing continues to move later•Jobless rates increase along with hours worked•Shifting day-parts continue to become fresher grounds for innovation and conversation
6Saturday, March 13, 2010
•47% of Boomers maintain a profile on at least one social network. They are the fastest growing demographic on Facebook.
•Gen Y - In this new culture of relative frugality, social media may substitute for going out to restaurants and other means of socializing. The way to reach this generation will increasingly be through online channels
7Saturday, March 13, 2010
•People used to collect things - now they are collecting times•Every event must has a reason and natural fit in sharing with “your set”•Even the most mundane tasks and daily activities offer space for the experiential
8Saturday, March 13, 2010
•Coined in 2006 we already see the term making significant impact in the marketplace
•Consumers don’t want to be forced to have a conversation with you- they want to just “be” with you.
9Saturday, March 13, 2010
who’s doing it right
10Saturday, March 13, 2010
who’s doing it right?
Hugh Macleod of Gaping Void is an artist who draws cartoons
that become “cubicle grenades”
Clay Shirky prof and consultant speaks about the power of
readers as users.
Gary Vaynerchuk of WineLibrary.TV takes his passion for wine and gives it away. Asking fans to “Bring the Thunder” and make your message WOM on Steroids.
11Saturday, March 13, 2010
what’s happening next?
12Saturday, March 13, 2010
what’s happening next?
Augmented Reality has the opportunity to reengage
context with the content we’ve become used too.
Transmedia Storytelling is engaging the user as a across mediums much deeper than
we ever have before.
Boxes of Chocapic cereal can become handheld video games through the use of a webcam. in this case the box becomes the console and the game in one
13Saturday, March 13, 2010
14Saturday, March 13, 2010
15Saturday, March 13, 2010
THE NEW ROIreturn on the individual
16Saturday, March 13, 2010
17Saturday, March 13, 2010
18Saturday, March 13, 2010
1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it.
18Saturday, March 13, 2010
1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it.
14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort.
18Saturday, March 13, 2010
1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it.
14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort.
23. Stand on someone’s shoulders. You can travel farther carried on the accomplishments of those who came before you. And the view is so much better
18Saturday, March 13, 2010
1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it.
14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort.
23. Stand on someone’s shoulders. You can travel farther carried on the accomplishments of those who came before you. And the view is so much better
bruce mau “incomplete manifesto”
18Saturday, March 13, 2010
YOU
develop a personal vision for tomorrowidentify your own themesexplore the nowunderstand new partnershipyou cannot be risk averseprepare for sacrificeinvest in a network economy
19Saturday, March 13, 2010
personal vision for tomorrow20Saturday, March 13, 2010
identify your own themes21Saturday, March 13, 2010
explore the now22Saturday, March 13, 2010
explore the now22Saturday, March 13, 2010
explore the now22Saturday, March 13, 2010
explore the now22Saturday, March 13, 2010
old partnership23Saturday, March 13, 2010
new partnership24Saturday, March 13, 2010
you cannot be risk averse25Saturday, March 13, 2010
prepare to sacrifice - yourself...others?
what would you do if youweren’t worried about what
the people around you would say?
26Saturday, March 13, 2010
invest in a network economy27Saturday, March 13, 2010
thoughts for tomorrow28Saturday, March 13, 2010
everyone has their own 29Saturday, March 13, 2010
Who’s This?
Andy FordChief Insights OfficerNoble Communications/Culture Wavesandy.ford@noble.net@aford on Twitteraford on Posterous.comgoogle profile
•This entire presentation is available at www.afordrunning.com
30Saturday, March 13, 2010
Recommended