Virtual Merge

Who’s This?

Andy FordChief Insights OfficerNoble Communications/Culture WavesTwitter.com/aford aford.posterous.com [email protected]

•This entire presentation is available at www.afordrunning.com

1Saturday, March 13, 2010

mailto:[email protected]


http://www.noble.net/thenewnormal


What You Will See Today

• Social Media Discussion

• The New ROI



5 Social Media Drivers


•Handsets are continuing to evolve their portable computing credentials•Continued investment in network capacity•Boundaries between fixed and mobile drop daily•Locationally based services will continue to rise•driving activity through social media will give artists unprecedented relevance


•DVR Viewing continues to move later•Jobless rates increase along with hours worked•Shifting day-parts continue to become fresher grounds for innovation and conversation


•47% of Boomers maintain a profile on at least one social network. They are the fastest growing demographic on Facebook.

•Gen Y - In this new culture of relative frugality, social media may substitute for going out to restaurants and other means of socializing. The way to reach this generation will increasingly be through online channels


•People used to collect things - now they are collecting times•Every event must has a reason and natural fit in sharing with “your set”•Even the most mundane tasks and daily activities offer space for the experiential


•Coined in 2006 we already see the term making significant impact in the marketplace

•Consumers don’t want to be forced to have a conversation with you- they want to just “be” with you.


who’s doing it right


who’s doing it right?

Hugh Macleod of Gaping Void is an artist who draws cartoons

that become “cubicle grenades”

Clay Shirky prof and consultant speaks about the power of

readers as users.

Gary Vaynerchuk of WineLibrary.TV takes his passion for wine and gives it away. Asking fans to “Bring the Thunder” and make your message WOM on Steroids.


what’s happening next?


what’s happening next?

Augmented Reality has the opportunity to reengage

context with the content we’ve become used too.

Transmedia Storytelling is engaging the user as a across mediums much deeper than

we ever have before.

Boxes of Chocapic cereal can become handheld video games through the use of a webcam. in this case the box becomes the console and the game in one




THE NEW ROIreturn on the individual




1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it.



14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort.




23. Stand on someone’s shoulders. You can travel farther carried on the accomplishments of those who came before you. And the view is so much better




23. Stand on someone’s shoulders. You can travel farther carried on the accomplishments of those who came before you. And the view is so much better

bruce mau “incomplete manifesto”


YOU

develop a personal vision for tomorrowidentify your own themesexplore the nowunderstand new partnershipyou cannot be risk averseprepare for sacrificeinvest in a network economy


personal vision for tomorrow20Saturday, March 13, 2010

identify your own themes21Saturday, March 13, 2010

explore the now22Saturday, March 13, 2010




old partnership23Saturday, March 13, 2010

new partnership24Saturday, March 13, 2010

you cannot be risk averse25Saturday, March 13, 2010

prepare to sacrifice - yourself...others?

what would you do if youweren’t worried about what

the people around you would say?


invest in a network economy27Saturday, March 13, 2010

thoughts for tomorrow28Saturday, March 13, 2010

everyone has their own 29Saturday, March 13, 2010

Who’s This?

Andy FordChief Insights OfficerNoble Communications/Culture [email protected]@aford on Twitteraford on Posterous.comgoogle profile

•This entire presentation is available at www.afordrunning.com






Technology

Virtual Merge