UX i software

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Agenda• Et par ord om Mjølner og Mig

• It’s the UX, Stupid

• Cases

• Measuring UX & Usability

A FEW WORDSAbout Mjølner and I

*FORRESTER RESEARCH. (2008). REPORT: “RICH INTERNET APPLICATIONS ERRORS TO AVOID

• Senior User Experience Consultant

• User Research Evangelist

Who Am I?

IT’S THE UXSTUPID!

362 companies participated

95% say they are customer focused

80% say they deliver a superior experience

8% of customers agree that the companies deliver superior experiences

www.bainn.com: ”Closing the delivery gap”

SERVICE ANTICIPATION GAP

User acceptance and adoption are critical -Projects fail without satisfied users.

UX, Usability, Design, UI…?

70 %of projects fail due to lack of user acceptance*

*FORRESTER RESEARCH. (2008). REPORT: “RICH INTERNET APPLICATIONS ERRORS TO AVOID

UX is Good Business!

*Forrester Research. (2013). Customer Experience Index Ranking and Watermark Consulting.

Requirementsphase

Product launch

Developmentphase

Cost of changeNo. of possible design alternatives / changes

Late changes can be costly*

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EXPERIENCE IS GOOD BUSINESS

The experience of the product forms the user’s experience of

the brand.

The product has the right look and feel.

The product supports the user’s actions and mindset –it is easy to use.

The product has the relevant functinonality.

Usable User friendly

Branding Attractive

OGINENERGY

From a quick graphical touch up..

LEGOGROUP

MEASURING UX& USABILITY

Brugervenlighed og UX hænger for os uløseligt sammen. Ingen god UX uden usability og ingen godeprodukter uden god UX.

*Forrester Research. (2014). Leah Buley.

Brugervenlighed og UX hænger for os uløseligt sammen. Ingen god UX uden usability og ingen godeprodukter uden god UX.

..Og god UX er både forventet oggod forretning – også inden for industrien!

January 21st 2016

Nikolaj Gandrup Borchorst

ngb@mjolner.dk +45 4195 3629

Senior User Experience Consultant, Ph.D.

User Research Evangelist

LinkedIn: https://www.linkedin.com/in/nikolajgandrup

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