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Agenda• Et par ord om Mjølner og Mig
• It’s the UX, Stupid
• Cases
• Measuring UX & Usability
A FEW WORDSAbout Mjølner and I
*FORRESTER RESEARCH. (2008). REPORT: “RICH INTERNET APPLICATIONS ERRORS TO AVOID
• Senior User Experience Consultant
• User Research Evangelist
Who Am I?
IT’S THE UXSTUPID!
362 companies participated
95% say they are customer focused
80% say they deliver a superior experience
8% of customers agree that the companies deliver superior experiences
www.bainn.com: ”Closing the delivery gap”
SERVICE ANTICIPATION GAP
User acceptance and adoption are critical -Projects fail without satisfied users.
UX, Usability, Design, UI…?
70 %of projects fail due to lack of user acceptance*
*FORRESTER RESEARCH. (2008). REPORT: “RICH INTERNET APPLICATIONS ERRORS TO AVOID
UX is Good Business!
*Forrester Research. (2013). Customer Experience Index Ranking and Watermark Consulting.
Requirementsphase
Product launch
Developmentphase
Cost of changeNo. of possible design alternatives / changes
Late changes can be costly*
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EXPERIENCE IS GOOD BUSINESS
The experience of the product forms the user’s experience of
the brand.
The product has the right look and feel.
The product supports the user’s actions and mindset –it is easy to use.
The product has the relevant functinonality.
Usable User friendly
Branding Attractive
OGINENERGY
From a quick graphical touch up..
LEGOGROUP
MEASURING UX& USABILITY
Brugervenlighed og UX hænger for os uløseligt sammen. Ingen god UX uden usability og ingen godeprodukter uden god UX.
*Forrester Research. (2014). Leah Buley.
Brugervenlighed og UX hænger for os uløseligt sammen. Ingen god UX uden usability og ingen godeprodukter uden god UX.
..Og god UX er både forventet oggod forretning – også inden for industrien!
January 21st 2016
Nikolaj Gandrup Borchorst
[email protected] +45 4195 3629
Senior User Experience Consultant, Ph.D.
User Research Evangelist
LinkedIn: https://www.linkedin.com/in/nikolajgandrup
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