Use social media for success

USE SOCIAL MEDIA FOR SUCCESS

Social =Success!

AGENDA: THE NEW SOCIAL MEDIA REALITY

• Social Media is “Social” • Email

• Social Media Platforms• Facebook• Blog• Pinterest• You Tube• Twitter• Linked In • Google+• Instagram • Tumblr• About Me

EMAIL MARKETING

• Email• Newsletters:

• Constant Contact• iContact

• Frequency: Min 1x per season• Many do 1x per month• May take trial and error to see what your customers

respond to!• Depending upon your customer don’t forget Snail Mail!!

BLOGS

GOOGLE NEWS ALERT

• Monitor the Web for interesting new content

• http://www.google.com/alerts• Google Alerts are email updates of the latest

relevant Google results (web, news, etc.) based on your choice of query or topic.

PUT SOCIAL MEDIA FIRST!

SOCIAL MEDIA FACTS

1. You need a Game Plan to be Successful! 2. It’s FREE! Apart from the staff time required…

note: “STAFF” time. Make posting part of staff duties…

3. Track1. Likes-FB2. Shares-FB3. Pins-Pinterest4. Views-You Tube

4. Measure1. Traffic on line or in store2. Conversion to Sales

SOCIAL MEDIA FACTS PART 2

• What Kind of Information Should I be posting?• Trends-industry-YOU AS EXPERT!• Products, Looks, Outfits, in Your Store• What Customers are Buying and Saying• Contests-State Laws and FB Rules for Contests –MUST

use App• If you run a contest, plan on FB And Email Marketing

• Contests-State Laws and FB Rules for Contests –use an Application through a Page App or Canvas Page!!! • You can require a Like, Suggest Share with Friends

• Frequency---20 X per day---1 X per week?• Key: Objective? 1 X per day for most is fine!!

SOCIAL MEDIA PART 3

• How to Engage?• Caption This with photo• Ask for photos• Fill in the Blank I am a Fashionista because ______.• Guess the correct answer multiple choice• Special events• What’s new• Pick Look A or B• Contests: See Part 2

MONOPOLY SUCCESS

THE PLAN

IN GOOD COMPANY

IT’S CAT!

FROM HASBRO

• Virtual pinboard allows you to discover, organize and share things on web

• Create boards on any topic of choice• Add a pin it button to product pages or a Follow

Me on Pinterest to your site• Download the pinterest pin it button so you can

pin and share

PINTEREST: ENGAGE WITH CUSTOMERS

TWITTER

• 140 character message• Answer questions• Brand Awareness: Build Buzz• Host special promotions• Host twitter parties• Customers help decide what retailer should carry

• Great for special events • #Blackcatplus event

YOU TUBE

• Discover, watch and share original created videos• Video camera: personal hand-held video camera, iPad

• Promote videos on your own You Tube Channel, web site, FB page, Pinterest Page.

• Google Loves Video• Promote Your Business!

MY ACTION PLAN

http://www.holidayinsights.com/moreholidays/august.htm

August, 2013 Bizarre and Unique Holidays

Month:

Admit You're Happy Month Family Fun Month National Catfish Month National Eye Exam Month National Golf Month Peach Month Romance Awareness Month Water Quality Month National Picnic Month

Weekly Events:

Week 1 National Simplify your Life Week Week 2 National Smile Week Week 3 Friendship Week Week 4 Be Kind to Humankind Week

August, 2013 Daily Holidays, Special and Wacky Days:

1 National Raspberry Cream Pie Day

2 National Ice Cream Sandwich Day

3 National Mustard Day first Saturday

3 National Watermelon Day

4 Friendship Day - First Sunday in August

4 International Forgiveness Day - First Sunday in August

4 Sisters Day - First Sunday in August

4 U.S. Coast Guard Day

REFERENCES

• http://www.holidayinsights.com/moreholidays/august.htm

PART TWO: WORK THE PLAN

• Holidays• Calendar , plug in dates• Example:

• CFA August Calendar

• To do this month• Facebook posts one per day• Pinterest posts—new merchandise• Twitter-cross post with FB or post in addition to• You Tube-video for summer dressing?