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USE SOCIAL MEDIA FOR SUCCESS Social =Success!

Use social media for success

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Social Media Strategies for Retailers

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Page 1: Use social media for success

USE SOCIAL MEDIA FOR SUCCESS

Social =Success!

Page 2: Use social media for success

AGENDA: THE NEW SOCIAL MEDIA REALITY

• Social Media is “Social” • Email

• Social Media Platforms• Facebook• Blog• Pinterest• You Tube• Twitter• Linked In • Google+• Instagram • Tumblr• About Me

Page 3: Use social media for success

EMAIL MARKETING

• Email• Newsletters:

• Constant Contact• iContact

• Frequency: Min 1x per season• Many do 1x per month• May take trial and error to see what your customers

respond to!• Depending upon your customer don’t forget Snail Mail!!

Page 4: Use social media for success

BLOGS

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GOOGLE NEWS ALERT

• Monitor the Web for interesting new content

• http://www.google.com/alerts• Google Alerts are email updates of the latest

relevant Google results (web, news, etc.) based on your choice of query or topic.

Page 6: Use social media for success

PUT SOCIAL MEDIA FIRST!

Page 7: Use social media for success

SOCIAL MEDIA FACTS

1. You need a Game Plan to be Successful! 2. It’s FREE! Apart from the staff time required…

note: “STAFF” time. Make posting part of staff duties…

3. Track1. Likes-FB2. Shares-FB3. Pins-Pinterest4. Views-You Tube

4. Measure1. Traffic on line or in store2. Conversion to Sales

Page 8: Use social media for success

SOCIAL MEDIA FACTS PART 2

• What Kind of Information Should I be posting?• Trends-industry-YOU AS EXPERT!• Products, Looks, Outfits, in Your Store• What Customers are Buying and Saying• Contests-State Laws and FB Rules for Contests –MUST

use App• If you run a contest, plan on FB And Email Marketing

• Contests-State Laws and FB Rules for Contests –use an Application through a Page App or Canvas Page!!! • You can require a Like, Suggest Share with Friends

• Frequency---20 X per day---1 X per week?• Key: Objective? 1 X per day for most is fine!!

Page 9: Use social media for success

SOCIAL MEDIA PART 3

• How to Engage?• Caption This with photo• Ask for photos• Fill in the Blank I am a Fashionista because ______.• Guess the correct answer multiple choice• Special events• What’s new• Pick Look A or B• Contests: See Part 2

Page 10: Use social media for success

MONOPOLY SUCCESS

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THE PLAN

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IN GOOD COMPANY

Page 13: Use social media for success

IT’S CAT!

Page 14: Use social media for success

FROM HASBRO

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• Virtual pinboard allows you to discover, organize and share things on web

• Create boards on any topic of choice• Add a pin it button to product pages or a Follow

Me on Pinterest to your site• Download the pinterest pin it button so you can

pin and share

Page 16: Use social media for success

PINTEREST: ENGAGE WITH CUSTOMERS

Page 17: Use social media for success

TWITTER

• 140 character message• Answer questions• Brand Awareness: Build Buzz• Host special promotions• Host twitter parties• Customers help decide what retailer should carry

• Great for special events • #Blackcatplus event

Page 18: Use social media for success

YOU TUBE

• Discover, watch and share original created videos• Video camera: personal hand-held video camera, iPad

• Promote videos on your own You Tube Channel, web site, FB page, Pinterest Page.

• Google Loves Video• Promote Your Business!

Page 19: Use social media for success

MY ACTION PLAN

http://www.holidayinsights.com/moreholidays/august.htm

August, 2013 Bizarre and Unique Holidays

Month:

Admit You're Happy Month Family Fun Month National Catfish Month National Eye Exam Month National Golf Month Peach Month Romance Awareness Month Water Quality Month National Picnic Month

Weekly Events:

Week 1 National Simplify your Life Week Week 2 National Smile Week Week 3 Friendship Week Week 4 Be Kind to Humankind Week

August, 2013 Daily Holidays, Special and Wacky Days:

1 National Raspberry Cream Pie Day

2 National Ice Cream Sandwich Day

3 National Mustard Day first Saturday

3 National Watermelon Day

4 Friendship Day - First Sunday in August

4 International Forgiveness Day - First Sunday in August

4 Sisters Day - First Sunday in August

4 U.S. Coast Guard Day

Page 20: Use social media for success

REFERENCES

• http://www.holidayinsights.com/moreholidays/august.htm

Page 21: Use social media for success

PART TWO: WORK THE PLAN

• Holidays• Calendar , plug in dates• Example:

• CFA August Calendar

• To do this month• Facebook posts one per day• Pinterest posts—new merchandise• Twitter-cross post with FB or post in addition to• You Tube-video for summer dressing?