University of Wisconsin: Captioning and Transcription Policies, Uses and Workflows

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Video Captioning Requirements, Best Practices, and Emerging StandardsUBTech, June 17, 2014

Josh Miller

3Play Media

josh@3playmedia.com

+1.617.764.5189 x102

Patrick Wirth

University of Wisconsin - Extension

patrick.wirth@uwex.edu

+1.608.261.1121

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About 3Play Media

‣ Captioning + transcription + subtitling‣ MIT spinout in 2007‣ Based in Cambridge, MA‣ 800+ customers concentrated in higher ed

Higher Education Customers

University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning (CEOEL)

Captioning and Transcription Policies, Uses and Workflows

Patrick Wirth, Director of Media Services

CEOEL OverviewServes as the coordinator for

University of Wisconsin continuing education programs at all 26 campuses

Provides ID, media, and marketing services for 8 collaborative degree programs

Launched our first competency based degree in January of 2014

75% are undergraduate programs

Presentation AgendaOverview of CEOEL accessibility polices and procedures

Overview of media team captioning and transcription workflows

Discuss CEOEL strategies for addressing accessibility issues/needs

Showcase creative uses for transcripts and captions around marketing initiatives

Provide access to our media players and templates (audio, video, narrations, etc.)

Role of Media Services Team

Online CoursesMarketing

Role of Media Services Team

Online CoursesMarketing

Support the Online Learning Environment: To Better Engage the Student by Enhancing the Way Content Is Delivered Throughout the Course Examples:

Meet the instructorVirtual fieldtripsChalk talksVirtual labsAnimation

Think about the most pedagogically effectiveway to make media accessible

Role of Media Services TeamWe also help campuses identify and reach the best and

largest possible target audiences for their online programs.

Online CoursesMarketing

UW-Extension Accessibility PolicyUW-Extension EEO Policy #7a World Wide Web Accessibility

and Internet Program Delivery Systems

UW-Extension will comply with all relevant subsections of Section 508 of the Rehabilitation Act of 1973, as amended.

UW-Extension will strive toward meeting the components of the W3C guidelines by establishing minimum standards that are to be followed for all media published or hosted by UW-Extension.

Internet Web sites published or hosted by UW-Extension after October 1, 2001 must be in compliance with this policy.

UW-Extension W3C GuidelinesWeb Content Accessibility Guidelines (WCAG)

Guideline 1.2 Time-based Media: Provide alternatives for time-based media.

Guideline 4.1 Compatible: Maximize compatibility with current and future user agents, including assistive technologies.

Why UW-Extension CaresAccessible design supports our missionAccessible design is the lawAccessible design aids all usersAccessible design allows for searching of multimedia

Online CoursesVideo Captions

All collaborative degree programs have standard policy to caption all video content

Do not provide downloadable transcripts for “meet the instructor” videos, but do for all other course content videos

Online CoursesVideo Captions Technical ImplementationMP4 files are submitted to 3Play for captioningUtilize VTT files for captioning (HTML 5 player)

<video src="video.webm"> <tracksrc="sample.vtt">

</video>Natively supported by latest

web browsers including; Chrome, Firefox and IE 10

Online CoursesNarrated Presentations

Narrated presentations may include mixed media but majority are slides + audio

75% of total media developed for online courses are narrated presentations

Chunk information based on instructional concepts

Promote processing of information for longer retention

Online CoursesNarrated Presentation Transcripts

All collaborative degree programs have standard policy to provide a transcript for each narrated presentation

Screen reader friendly PDF downloads for students

Each page is slide image + audio narration text

Embed content critical stills if video

Online CoursesAssembling Transcripts

Overview of workflow1. Export audio and images from

PowerPoint2. Import audio clips into Adobe Premiere3. Insert slide # audio clips between each

audio file4. Submit audio file to 3Play5. Download word doc transcript from

3Play and apply program specific template

6. Images exported from PowerPoint dragged into Word template

7. Long descriptions and titles are inserted where necessary

8. Exported as PDF with author, title and short description provided

Online CoursesAssembling Transcripts

Creating Accessible PDF transcriptsUse styles in MS WordWrite long-desc for

complex graphicsTitle each graphic

A 25 slide transcript takes approximately 15 minutes to create or 15% of the total development time

Online CoursesTranscript Usage

Survey of our Sustainable Management students

Nearly 50% of our Sustainable Management students are using transcripts as study aids Print and highlight as the

instructor presents content Some students rely

exclusively on transcripts

Tech support is alerted quickly if there’s a missing transcript for a narrated presentation

Accessibility Resources for StudentsLGBTQ Resource Center

Assistive Technology CenterStudent Accessibility Center

Disability Resource Services

Accessibility Team at CEOELMeet quarterlyBrainstorm/strategize online

accessibility issues and solutions

Review impact of LMS and other technology “upgrades”

Future: Work closely with campuses to develop best practices guide

Student Services

Application DeveloperSenior Media Specialist

Instructional Designer

MarketingUsing Transcripts to Build Story

Submit video interviews to 3Play for transcript

Download Stamped Doc

PR/Marketing/Media rearrange paragraphs and sentences into a storyline

MarketingUsing Transcripts to Pull Quotes

MarketingYouTube Workflow for Videos

Link to UW-Extension’s Open Source Media Players

Storybook + Media Player

Additional Players and Projects

https://github.com/oel-mediateam/sbplus

https://github.com/oel-mediateam/

Accessibility Resources

McBurney Resource Center

Questions

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Q&AJosh Miller3Play Media

josh@3playmedia.com

+1.617.764.5189 x 102

Patrick WirthUniversity of Wisconsin

patrick.wirth@uwex.edu

+1.608.261.1121

Resources

White Papers:

2014 Roadmap to Web Accessibility in Higher Education

How the ADA Impacts Video Accessibility

CVAA Captioning Requirements & Deadlines

Video Tutorials, Webinars, How-To Guides:

http://www.3playmedia.com/how-it-works/overview/

3Play Media Blog: http://www.3playmedia.com/blog/