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This slideshow comes from a presentation at UB Tech in June, 2014. The presentation was led by Josh Miller of 3Play Media and Patrick Wirth of University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning (CEOEL). 3Play Media provides captioning and transcription services for UW-Extension. CEOEL serves as the coordinator for University of Wisconsin continuing education programs at all 26 campuses. The presentation covered: - Overview of CEOEL accessibility policies and procedures - Overview of media team captioning and transcription workflows - Discussion of CEOEL strategies for addressing accessibility issues/needs - Showcase of creative uses for transcripts and captions around marketing initiatives - Access to media players and templates (audio, video, narrations, etc.)
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Video Captioning Requirements, Best Practices, and Emerging StandardsUBTech, June 17, 2014
Josh Miller
3Play Media
+1.617.764.5189 x102
Patrick Wirth
University of Wisconsin - Extension
+1.608.261.1121
2
About 3Play Media
‣ Captioning + transcription + subtitling‣ MIT spinout in 2007‣ Based in Cambridge, MA‣ 800+ customers concentrated in higher ed
Higher Education Customers
University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning (CEOEL)
Captioning and Transcription Policies, Uses and Workflows
Patrick Wirth, Director of Media Services
CEOEL OverviewServes as the coordinator for
University of Wisconsin continuing education programs at all 26 campuses
Provides ID, media, and marketing services for 8 collaborative degree programs
Launched our first competency based degree in January of 2014
75% are undergraduate programs
Presentation AgendaOverview of CEOEL accessibility polices and procedures
Overview of media team captioning and transcription workflows
Discuss CEOEL strategies for addressing accessibility issues/needs
Showcase creative uses for transcripts and captions around marketing initiatives
Provide access to our media players and templates (audio, video, narrations, etc.)
Role of Media Services Team
Online CoursesMarketing
Role of Media Services Team
Online CoursesMarketing
Support the Online Learning Environment: To Better Engage the Student by Enhancing the Way Content Is Delivered Throughout the Course Examples:
Meet the instructorVirtual fieldtripsChalk talksVirtual labsAnimation
Think about the most pedagogically effectiveway to make media accessible
Role of Media Services TeamWe also help campuses identify and reach the best and
largest possible target audiences for their online programs.
Online CoursesMarketing
UW-Extension Accessibility PolicyUW-Extension EEO Policy #7a World Wide Web Accessibility
and Internet Program Delivery Systems
UW-Extension will comply with all relevant subsections of Section 508 of the Rehabilitation Act of 1973, as amended.
UW-Extension will strive toward meeting the components of the W3C guidelines by establishing minimum standards that are to be followed for all media published or hosted by UW-Extension.
Internet Web sites published or hosted by UW-Extension after October 1, 2001 must be in compliance with this policy.
UW-Extension W3C GuidelinesWeb Content Accessibility Guidelines (WCAG)
Guideline 1.2 Time-based Media: Provide alternatives for time-based media.
Guideline 4.1 Compatible: Maximize compatibility with current and future user agents, including assistive technologies.
Why UW-Extension CaresAccessible design supports our missionAccessible design is the lawAccessible design aids all usersAccessible design allows for searching of multimedia
Online CoursesVideo Captions
All collaborative degree programs have standard policy to caption all video content
Do not provide downloadable transcripts for “meet the instructor” videos, but do for all other course content videos
Online CoursesVideo Captions Technical ImplementationMP4 files are submitted to 3Play for captioningUtilize VTT files for captioning (HTML 5 player)
<video src="video.webm"> <tracksrc="sample.vtt">
</video>Natively supported by latest
web browsers including; Chrome, Firefox and IE 10
Online CoursesNarrated Presentations
Narrated presentations may include mixed media but majority are slides + audio
75% of total media developed for online courses are narrated presentations
Chunk information based on instructional concepts
Promote processing of information for longer retention
Online CoursesNarrated Presentation Transcripts
All collaborative degree programs have standard policy to provide a transcript for each narrated presentation
Screen reader friendly PDF downloads for students
Each page is slide image + audio narration text
Embed content critical stills if video
Online CoursesAssembling Transcripts
Overview of workflow1. Export audio and images from
PowerPoint2. Import audio clips into Adobe Premiere3. Insert slide # audio clips between each
audio file4. Submit audio file to 3Play5. Download word doc transcript from
3Play and apply program specific template
6. Images exported from PowerPoint dragged into Word template
7. Long descriptions and titles are inserted where necessary
8. Exported as PDF with author, title and short description provided
Online CoursesAssembling Transcripts
Creating Accessible PDF transcriptsUse styles in MS WordWrite long-desc for
complex graphicsTitle each graphic
A 25 slide transcript takes approximately 15 minutes to create or 15% of the total development time
Online CoursesTranscript Usage
Survey of our Sustainable Management students
Nearly 50% of our Sustainable Management students are using transcripts as study aids Print and highlight as the
instructor presents content Some students rely
exclusively on transcripts
Tech support is alerted quickly if there’s a missing transcript for a narrated presentation
Accessibility Resources for StudentsLGBTQ Resource Center
Assistive Technology CenterStudent Accessibility Center
Disability Resource Services
Accessibility Team at CEOELMeet quarterlyBrainstorm/strategize online
accessibility issues and solutions
Review impact of LMS and other technology “upgrades”
Future: Work closely with campuses to develop best practices guide
Student Services
Application DeveloperSenior Media Specialist
Instructional Designer
MarketingUsing Transcripts to Build Story
Submit video interviews to 3Play for transcript
Download Stamped Doc
PR/Marketing/Media rearrange paragraphs and sentences into a storyline
MarketingUsing Transcripts to Pull Quotes
MarketingYouTube Workflow for Videos
Link to UW-Extension’s Open Source Media Players
Storybook + Media Player
Additional Players and Projects
https://github.com/oel-mediateam/sbplus
https://github.com/oel-mediateam/
Accessibility Resources
McBurney Resource Center
Questions
28
Q&AJosh Miller3Play Media
+1.617.764.5189 x 102
Patrick WirthUniversity of Wisconsin
+1.608.261.1121
Resources
White Papers:
2014 Roadmap to Web Accessibility in Higher Education
How the ADA Impacts Video Accessibility
CVAA Captioning Requirements & Deadlines
Video Tutorials, Webinars, How-To Guides:
http://www.3playmedia.com/how-it-works/overview/
3Play Media Blog: http://www.3playmedia.com/blog/
